"Together Until the End with 'Kkok'... Kyobo Life Insurance Unveils Emperor Penguin Character 'Kkok'"

Kyobo Life Insurance announced on May 14 that it has launched a new character named 'Kkok', inspired by emperor penguins, to convey the value of life insurance to customers in a more accessible and friendly manner.

The character 'Kkok' from Kyobo Life Insurance was created, drawing inspiration from the 'huddling' behavior of emperor penguins, who overcome adversity by sharing body heat even in the harsh cold of Antarctica.

Huddling is a unique survival strategy in which thousands of emperor penguins form a large circle to withstand temperatures as low as minus 50 degrees Celsius. The way penguins on the outside shield others from the cold before moving inside, while those who have recovered their warmth on the inside rotate to the outside to protect their companions, reflects the fundamental value of life insurance—helping one another to overcome hardship.

On May 12, Shin Changjae, CEO and Chairman of the Board at Kyobo Life Insurance, shared the meaning of the Kkok character for the first time with financial planners (FPs) attending the '2026 Kyobo MDRT DAY' event held at the Kyobo Life Insurance Training Center in Cheonan, Chungcheongnam-do. At the event, Shin explained, "Kkok embodies three meanings: the spirit of mutual assistance in overcoming adversity by leaning on each other, just like the huddling of emperor penguins; an embrace that tightly holds customers in difficult times; and our commitment to firmly keep our customer protection promises." He added, "Going forward, Kkok will serve as a valuable communication tool to deliver Kyobo Life Insurance’s brand promise to customers."

Shin emphasized, "Kyobo Life Insurance’s customer protection promise is embedded in Kkok, reflecting our commitment to support customers until they overcome unexpected life challenges and return to their daily lives."

A representative from Kyobo Life Insurance stated, "Just as emperor penguins protect each other's lives through huddling, Kyobo Life Insurance also aims to be the most reliable partner for customers until they overcome adversity and return to their daily routines. Through Kkok, we will add warmth to every moment of our customers’ lives and provide a differentiated brand experience that allows them to deeply feel the true value of life insurance."

This content was produced with the assistance of AI translation services.