Fursys Opens 'Business Hub Gangnam' Dedicated to B2B Clients

Operation of Mock-up Room and Chair Fitting Room

On May 14, Fursys announced that it has opened the "Fursys Business Hub Gangnam," a dedicated hub for corporate clients in the heart of the Gangnam Business District (GBD), in a move to strengthen its B2B sales competitiveness.

The Fursys Business Hub Gangnam is a space that embodies Fursys’ transition from being "a company that manufactures and sells furniture" to "a partner that designs workspaces together with clients." Located in Yeoksam-dong, Gangnam-gu, Seoul, the approximately 580-square-meter hub enhances accessibility for corporate clients concentrated in the Gangnam and Seocho areas and supports the entire process from client consultation to product experience and purchase decision-making. In particular, Fursys assigns sales representatives to be stationed on-site, enabling immediate response to client needs, expanding client touchpoints, and reinforcing partnerships with client companies.

The Business Hub Gangnam is designed not as a simple showroom but as an actual work environment. The space is divided into work areas where Fursys employees actually work and areas dedicated to client experience and consultation.

The work area is equipped with motion desks, workstations, and the Space-in-space solution "Cove" series for focused tasks and small-group collaboration, as well as the "Kamer" executive furniture series, all arranged to match real office settings. Clients can directly observe how these products are applied in an actual office rather than just as display items, allowing them to visualize their own workspace environments.

The client experience and consultation area features lounge products, three types of purpose-specific meeting rooms, a VIP lounge, and specialized services unique to the Business Hub such as a mock-up room and a chair fitting room.

The mock-up room is a customized space designed to provide practical support for the entire purchase decision process of corporate clients. It especially helps clients who lack a dedicated evaluation space in their office, allowing them to pre-arrange products scheduled for delivery before placing an actual order and to proceed seamlessly from product review to purchase confirmation. The space can be expanded up to 28.5 pyeong (approximately 94 square meters), enabling support for large-scale projects.

The chair fitting room showcases seven representative Fursys task chairs, allowing clients to sit and compare the differences among products directly.

A Fursys representative stated, "Starting with Gangnam, we plan to expand client-focused hubs in key business districts to provide more optimized office solutions to corporate clients."

This content was produced with the assistance of AI translation services.