hy Yakult XO Surpasses 25 Million Units in Cumulative Sales

A Year of Achievement Since Its Launch in May

On May 13, hy announced that cumulative sales of its zero-fermented milk product, Yakult XO, have surpassed 25 million units. This achievement comes just one year after its launch in May last year.

Yakult XO is the first zero-fermented milk introduced by hy under the Yakult brand. It contains 0% sugar, sweeteners, and fat. Each 100ml contains only 10 kcal. A single bottle includes five patented probiotic strains developed and registered by hy, guaranteeing 50 billion CFU of probiotics.

The strain number is a unique identification system for probiotics. Even within the same species, each strain number denotes different functions and characteristics. hy is currently conducting a "strain number" campaign, providing consumers with information on the strains used in its products via a QR code on the packaging.

Provided by hy.

An official from hy stated, "The popularity of Yakult XO lies in its zero formula and balanced taste," adding, "Through the LF-7 method of culturing lactic acid bacteria for seven days, hy has preserved the classic Yakult flavor while reducing consumption burden."

Collaborative products have also contributed to increased sales. In April, MegaMGC Coffee launched a new beverage containing Yakult XO. This drink became a trending topic on social networking services (SNS), and within one month of its release, more than 2.3 million units of Yakult XO were supplied for this product.

Choi Youngtaek, head of marketing at hy, said, "With the growing demand for Yakult XO, we are operating our factory production lines at maximum capacity to meet orders," adding, "Hy prioritizes quality and safety above all else."

This content was produced with the assistance of AI translation services.