[New Arrivals] What Does Tomato-Flavored MyChew Taste Like?
MyChew from Crown Confectionery Recorded Sales of 35 Billion Won Last Year
Enhanced with Vitamins C and D and a Tomato Flavor
Crown Confectionery announced on the 13th that it has launched "MyChew Tomato." Since its initial release in 2004, the MyChew product line has expanded with fruit flavors such as grape, strawberry, and peach, but this is the first time it is introducing a product made with vegetables.
The company explained that this move reflects continuous requests from consumers on social networking services (SNS) and other platforms, expressing their desire to try tomato-flavored MyChew. The strategy is to target new demand by adding the unique taste of vegetables to the existing sweet fruit flavors.
The product contains vitamins C and D, with added tomato flavor to emphasize the "Healthy Pleasure" concept.
The pre-release sales response was also positive. After first launching on the CJ Olive Young online mall, which is popular among younger consumers, the company reported that "MyChew Tomato" reached the number one spot in both popularity and sales rankings within the snacks, chocolate, and dessert categories just one week after its launch. MyChew recorded sales of 35 billion won last year.
Hot Picks Today
Even with High Oil Price Relief Payment, Additional 300,000 Won Per Person to Be Provided... Applications Open from the 18th in This Region
- "Those Who Hesitated at 3,000 Still Haven't Bought" 7 Trillion-Won Asset Manager Says "Opportunities Remain" [Investment Strategies of the Wealthy] ⑦
- Shin Ramyun Surpasses KRW 20 Trillion in Cumulative Sales, Marking a New Chapter in K-Ramen History
- Investment Warnings Surge... "Warning Light" Flashes as KOSPI Nears 8,000 Points
- 'Drugs to Prevent Aging' Enter Their First Target Year... First Patient Dosed in the US [New Path for Bio, Anti-Aging] ①
A Crown Confectionery representative said, "As the initial response exceeded expectations, we have decided to increase production volume," adding, "It is expected to become a trendy snack this summer."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.