[Today's New Product] 28g Protein... Greek Yogurt Made with Premium-Grade Milk
Seoul Milk Launches "Farmers Greek"
Made with "Na100% Milk," 0% Lactose
Seoul Milk Cooperative is launching a new Greek yogurt brand, "Farmers Greek," made with its signature "Na100% Milk."
On May 13, Seoul Milk announced that it will introduce this new Greek yogurt brand, which combines high-quality milk with authentic Greek lactic acid bacteria, thereby strengthening its capabilities in fermented dairy products.
Recently, more consumers have been enjoying Greek yogurt not just as a healthy snack but also as a meal replacement, leading to growth in the related market. According to market research firm Euromonitor, the domestic fermented dairy market expanded from 1.8015 trillion won in 2018 to over 2 trillion won last year. In particular, as the segment for spoonable set yogurt has grown within the overall fermented dairy market, the Greek yogurt segment has also expanded.
The newly launched Farmers Greek is a daily Greek yogurt brand that starts with the responsibility of local farmers and aims to complete the healthy routines of consumers. It features the use of "Na100% Milk," which is separated and collected exclusively at Seoul Milk's own farms. Na100% Milk is Korea's first premium-grade milk, certified as grade 1 for somatic cell count and grade 1A for bacterial count, representing the highest quality in the country.
In addition, by using authentic Greek lactic acid bacteria that preserve the original characteristics of the raw ingredients, the unique tartness of Greek yogurt is minimized, and the mild and rich flavors are maximized. Farmers Greek is also formulated with balanced protein content and is lactose-free (0% lactose) so that anyone can enjoy Greek yogurt regularly and comfortably as part of their daily routine.
The "Unsweetened Plain (400g)" variety, which contains no stabilizers, colorants, sweeteners, or flavorings, offers a protein content of 28g and allows consumers to taste the true essence of Greek yogurt. The "Blueberry (400g)" variety contains 24g of protein and features blueberries, which are considered one of the top 10 superfoods, for a refreshing sweet-and-tart flavor.
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The two new Farmers Greek products will be rolled out sequentially in major offline retailers such as large supermarkets, as well as key online channels. The company also plans to launch a wider range of products, including smaller-sized options, in the future.
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