Gapyeong County's Tourism Pop-up Store in Yeonnam-dong Draws Over 2,000 Visitors

Gapyeong County's tourism promotion pop-up store "Let's Go to Gapyeong," held in Yeonnam-dong, one of Seoul's hottest spots, concluded successfully amid enthusiastic responses.

Gapyeong County's tourism promotion popup store "Let's Go to Gapyeong," held in Yeonnam-dong, a hot place in Seoul, successfully concluded amid enthusiastic response. Photo by Gapyeong County

Gapyeong County announced that the event, held over three days from the 8th to the 10th of May, 2026, at Yeontral Park and its surrounding area in Yeonnam-dong, Seoul, exceeded expectations, drawing a continuous stream of visitors throughout its run.

This was the first time such an event was held in Yeonnam-dong, a neighborhood known for its heavy foot traffic. Over the course of three days, more than 2,000 people visited the event, demonstrating keen interest in Gapyeong tourism. The venue was crowded daily with a diverse range of attendees, including families, foreigners, and young people.

At the event, interactive content featuring the county's mascots, "Gapyeongi" and "Songsongi," proved especially popular. In particular, busking performances by Gapyeong County's promotional ambassador energized the atmosphere and drew crowds of passersby. Related activities, such as the "Guess the Character's Name and Occupation" game and a "No-Loss Lucky Draw" open to all visitors, saw such high participation that prizes ran out quickly.

One attendee commented, "I learned for the first time that Daeseong-ri, which is famous as an MT (Membership Training) destination, is actually in Gapyeong. Through this event, Gapyeong felt much more familiar and trendy as a travel destination." Another visitor shared, "I thought Gapyeong was only about water activities, but I newly discovered that it also hosts various cultural events, such as flower festivals and jazz festivals. I'm now looking forward to this new image of Gapyeong as a tourist spot."

Gapyeong-gun’s tourism promotion pop-up store, "Let's Go to Gapyeong," held in Yeonnam-dong, a hot place in Seoul, concluded successfully amid enthusiastic responses. Provided by Gapyeong-gun

A Gapyeong County official stated, "We planned this event to showcase Gapyeong's new charms in the heart of Seoul, and the response was much hotter than expected. We will further strengthen our promotional marketing efforts so that this high level of interest translates into actual visits to Gapyeong."

This content was produced with the assistance of AI translation services.