Shinhan Card and Starbucks Sign Strategic Partnership... "Product Launch in First Half of Year"

"Expanding Benefits Through Collaboration With Shinhan Bank and Group Affiliates"

Shinhan Card announced on May 8 that it had signed a business agreement with Starbucks Korea at its headquarters in Jung-gu, Seoul on May 7 to launch the "Starbucks Shinhan Card" in the first half of the year.

Park Changhoon, President of Shinhan Card (right), and Son Junghyun, CEO of Starbucks Korea, are taking a commemorative photo after signing a business agreement at the Shinhan Card headquarters in Jung-gu, Seoul, on the 7th. Photo by Shinhan Card

Through this agreement, the two companies plan to introduce Starbucks rewards services tailored to Starbucks customers' spending preferences, and to launch a debit card targeting the younger generation.

Shinhan Card will collaborate with its affiliates within Shinhan Financial Group, including Shinhan Bank, to offer a variety of benefits.

The company is also preparing differentiated marketing strategies utilizing Starbucks’ merchandise (MD) and other offerings.

A Shinhan Card representative stated, "Beyond simply launching a product, we will expand partnership services through group collaboration and provide a high level of customer service."

This content was produced with the assistance of AI translation services.