KB Financial Unveils Senior Care Physical AI Technology at 'AI EXPO'

First Demonstration of "GenP," the Financial Sector’s First Humanoid Robot for Senior Care
Pilot Launch of AI Care Robot "Kebi" at KB Golden Life Care in July

KB Financial Group announced on May 8 that it unveiled the nation’s first humanoid robot-based, senior care-focused physical AI caregiving service in the financial sector at "AI EXPO KOREA 2026 (International Artificial Intelligence Exhibition)", which has been taking place at COEX in Samseong-dong, Gangnam-gu, Seoul, for three days starting from May 6.

At the joint booth of KB Financial Group and GENON at the '2026 International Artificial Intelligence Expo (AI EXPO KOREA 2026)' held at COEX in Samsung-dong, Gangnam-gu, Seoul, visitors are watching a demonstration. KB Financial

Now in its ninth year, the International Artificial Intelligence Exhibition serves as a forum for companies and organizations across various industries to plan and design strategies to respond to the era of AI. It is recognized as the largest AI event in Asia and has played a pivotal role in fostering the domestic AI ecosystem and advancing the industry. This year, about 350 companies have set up approximately 600 booths.

As the only financial group participating in this event, KB Financial showcased "GenP", a humanoid robot jointly developed with GENON, a company specializing in generative AI. GenP features a differentiated design, including enhanced finger module functions for precise movements tailored to senior care, setting it apart from conventional general-purpose robots.

At the exhibition, GenP demonstrated five scenarios: 1) greeting visitors and recognizing the environment; 2) providing daily information such as rehabilitation schedules, weather, and condition updates; 3) naturally responding to seniors’ emotions and physical conditions; 4) performing a series of actions from recognizing medication times to identifying, picking up, and delivering medicine; and 5) assisting with rehabilitation movements and providing standing support.

Starting with this technical demonstration, KB Financial plans to gradually promote a four-stage physical AI development roadmap: 1) digital care focused on emotional and cognitive support; 2) non-contact physical tasks such as object delivery and environment control; 3) partial physical contact including walking assistance and support; and 4) advanced, comprehensive physical care.

KB Financial emphasized that this demonstration represents a significant expansion of the group’s AI capabilities beyond text-based agentic AI to physical AI that directly impacts the daily lives of senior customers.

Previously, in April last year, KB Financial became the first in the financial sector to launch the group-wide generative AI platform "KB Gen AI Portal" and has been driving innovation in both employees’ working methods and financial services through the proactive development and adoption of AI agents.

At the same time, in response to the rapidly increasing demand for care and nursing services due to the transition to a super-aged society, the company has expanded the scope of AI utilization to the field of physical AI, allowing seniors to directly experience the benefits of the technology.

Centered around the "Age Tech Lab," a senior care technology demonstration and experience space opened at KB Life Tower in Yeoksam-dong this January, KB Financial plans to explore the potential of future-oriented care services that incorporate physical AI.

By integrating technology, supporting demonstrations, and conducting pilot introductions of care robots and humanoid robots in nursing facilities, KB Financial intends to lead the domestic age-tech sector. The company aims to accumulate demonstration data by verifying effectiveness in senior care settings and moving toward commercialization.

In July, the group’s subsidiary KB Golden Life Care will pilot the AI-based KB Care Robot "Kebi" at KB Golden Life Care Jongno Pyeongchang County. Kebi is a small autonomous mobile robot equipped with wheels, designed to support residents’ safety by detecting and notifying emergency situations. It also offers spatial guidance for facility users, concierge services, and a conversation function for emotional engagement.

A KB Financial official stated, "Starting with this demonstration, we will gradually verify the applicability of physical AI in caregiving settings and further expand the scope of services and business based on the results. Rooted in the philosophy that care, health, housing, and finance form a single journey in the lives of senior customers, KB Financial will focus its capabilities on realizing the future of age-tech, where technology and warm care coexist."

Since launching the senior-focused brand KB Golden Life in 2012, KB Financial has steadily expanded its business into an integrated platform that spans the entire spectrum of senior life, beyond the domain of traditional finance. Within the group, KB Golden Life Care, a company specializing in senior care, operates premium nursing facilities and offers services that connect finance and caregiving.

This content was produced with the assistance of AI translation services.