Mamonde Launches on Amazon, Embarks on Full-Fledged Entry into the North American Market
Launch in the Amazon Premium Beauty Category
Amorepacific announced on May 8 that its skincare brand Mamonde will officially launch on Amazon in May, aiming to strengthen its presence in the North American market.
Amazon is one of the key e-commerce channels in the North American online distribution market. Mamonde will showcase its products through the 'Amazon Premium Beauty' category, which is curated for select brands. This category serves as a curated space directly operated and managed by Amazon for outstanding beauty brands and is regarded as a representative premium beauty section that highlights brand competitiveness and global reputation.
Mamonde will introduce three product lines: 'Flora Glow' for radiant skin care, 'Calming Shot Azulene' for soothing and cooling, and 'Probiotics Ceramide' for hydration and skin barrier improvement. The lineup includes flagship products such as the 'Flora Glow Rose Liquid Mask' and the 'Calming Shot Azulene Blemish Ampoule.'
A Mamonde representative stated, "We chose Amazon Premium Beauty as our launch channel so that North American consumers can experience Mamonde more easily and with greater trust," adding, "We will pursue global market expansion based on our operational experience in North America."
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Meanwhile, Mamonde is a skincare brand grounded in over 30 years of flower ingredient research. The brand applies its proprietary 'Hyper-Flora™' technology, which combines floral-derived ingredients with advanced skincare formulas, to deliver both easy application and effective skin improvement.
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