"Come See the Vibrant and Fragrant 'ImsilN Rose Festival'"

From May 28 to 31, at Imsil Cheese Theme Park
A Spectacle of 22,000 Vibrant Roses Across 65,000 Square Meters

At the end of May, Jeonbuk Imsil is filled with the scent of flowers. Tens of thousands of red, white, and yellow roses cover a vast area of 65,000 square meters, and every breeze carries a sweet fragrance. Whether you close your eyes or keep them open, the view is breathtakingly beautiful. This spring, you are invited into this stunning landscape.

Panoramic view of the Rose Garden at Imsil Cheese Theme Park, Jeonbuk. Photo by Imsil County

Imsil-gun in Jeonbuk will host the first-ever '2026 ImsilN Rose Festival' for four days from May 28 to 31, centered around the Rose Garden at Imsil Cheese Theme Park. This is the first time Imsil-gun is attempting a festival dedicated to roses. The overwhelming sight of roses in full bloom, combined with the exotic atmosphere of the Cheese Theme Park, has made this event one of the most anticipated flower festivals in Korea this spring.

The Rose Garden at Imsil Cheese Theme Park, the festival’s main stage, is a large European-style garden featuring around 150 varieties and over 22,000 rose bushes, covering approximately 65,000 square meters. By the end of May, roses of every color will be at their peak, creating breathtaking scenes at every turn.

This location, which blends an all-seasons rose garden with a European-style landscape, feels as if an entire European garden has been transported here, exuding a truly exotic atmosphere. Every angle is a perfect photo spot, and with the addition of hydrangeas, various other flowers, and artistic installations, the space has been designed to make visitors want to linger.

Participatory programs will keep the festival lively throughout, including the rose-themed street parade 'Rose Parade,' the busking performance 'Rose Street Art Show,' and 'ImsilN Proposal Day,' where couples and families can express their feelings. For children, the 'Secret Jouju & Tobot Pop-up Store' and hands-on 'Rose Village' will also be operated, making it a festival the whole family can enjoy together.

The opening performance on the festival’s second day, May 29, will feature popular singers such as Lee Chanwon, Son Taijin, Jeon Yujin, Kim Dahyun, and Shin Yoo, adding to the festive atmosphere. On the 30th, there will be the 'Rose Concert,' a collaborative performance by musical actors Kim Sohyun and Son Junho with a symphony orchestra. The classical melodies resonating among the roses will feel like a scene from a movie. In addition, a live radio broadcast featuring Sim Subong, the singer of 'A Million Roses,' along with Beomjin and Punch, will further elevate the festival’s prestige.

Beyond the established popular food venues such as the Korean Beef Specialty Hall, Local Cuisine Pavilion, and Cheese Fair, the festival will also offer limited-edition menu items like rose ice cream and rose bread, available only during this event. At the 'ImsilN Beer Factory,' a special rose-themed craft beer will be served. Visitors can indulge in a culinary journey that delights all five senses, enjoying the fragrant roses with both their eyes and their palate.

Governor Sim Min stated, "We are making every effort to ensure that this festival, with its spectacular scenery and diverse programs, will provide visitors with unforgettable spring memories."

This content was produced with the assistance of AI translation services.