Transform Your Bedroom Into a Hotel Suite... Materasso Launches Hotel-Style Bed Frame "Stella"

Available in Four Bed Sizes and Two Panel Types, Offering Ten Style Combinations
Launch of Side Tables Featuring Unique Natural Materials
Special Promotion for New Product Launch Runs Until May 31

Shinsegae Casa announced on May 7 that its Materasso brand has launched a new hotel-style bed frame, "Stella."

Recently, the "hotel-style bedroom" interior trend—where people seek to create a stylish, hotel-like atmosphere at home—has been spreading, especially among newlyweds, leading to growing demand for higher-quality bedroom interiors.

Materasso's new hotel-style bed frame "Stella." Shinsegae Casa

In response to this shift, Materasso is expanding its lineup of premium bedroom furniture. The hotel-style bed frame "Vern," released in December last year, saw its sales double in March this year compared to the previous month.

The new "Stella" model takes inspiration from hotel suites. The headboard is designed with a three-layer structure to create a sense of volume, and the fabric is crafted to display a rich texture depending on the angle of light. An ivory-colored fabric has been used.

For the side panels, customers can choose between two types according to their preference. The "round panel," which extends to envelop the bed, measures 57.5 cm wide and creates a cozy and stable hotel-like ambiance. The "standard panel," with a width of 47 cm, offers a sleek and refined look for a minimalist bedroom.

The bed is available in four sizes: Super Single (SS), Queen (Q), Large King (LK), and King of King (KK). Thanks to a modular structure that combines bed sizes and side panels, there are a total of 10 different style options to choose from.

The Super Single size features a foundation with a built-in box spring at the bottom, delivering a "two-mattress effect." This absorbs impact beneath the mattress, enhances support, increases durability, and provides a stable sleep environment.

Even when arranging two Super Single beds side by side in a "Dual Super Single" configuration, the mattresses can be used stably with no gap between them.

The side panels are equipped with pin lights that offer 360-degree angle adjustment and 20 levels of brightness, as well as a built-in USB-C charging port for convenient use of smart devices.

The electrical components have completed KC safety certification, and the product uses functional fabric that has passed toxicity tests, along with E0-grade eco-friendly materials.

Shinsegae Casa is also introducing a side table for the Stella series that features natural travertine marble. The round type has a beige travertine base and a gold-colored metal tabletop to create a luxurious atmosphere.

The square version is made entirely of travertine stone, highlighting the unique texture of natural materials, and is available in two colors: beige and gray.

To celebrate the launch of the new product, Materasso is holding a special promotion until May 31. During the event period, simply receiving a consultation or quote at a Materasso store will earn customers a Starbucks coffee coupon. Purchasing the Stella series with a Materasso mattress qualifies for up to a 20% discount.

A Shinsegae Casa representative commented, "In response to the steady increase in demand for comfortable and stylish hotel-like bedrooms at home, we are expanding Materasso's hotel-style bed frame lineup. Materasso will continue to broaden its bedroom furniture range—including bed frames and side tables, as well as mattresses—to offer premium sleep spaces that reflect Shinsegae Casa's unique sense of style."

This content was produced with the assistance of AI translation services.