K Car's "My Car" Surpasses 150,000 Registered Vehicles One Year After Launch

Supporting Vehicle Lifecycle Management from Purchase to Sale

K Car, the largest direct-operated used car platform company in Korea, announced on May 7 that its vehicle management service "My Car" has surpassed a cumulative total of 150,000 registered vehicles just one year after its launch. My Car is a vehicle management service that allows customers to check the market value, history, maintenance schedule, and recall information of their owned vehicles all at once. Unlike services that simply provide vehicle information, My Car enables users to check the current value of their car and, if desired, seamlessly connect to the selling process.

Since its launch in April 2025, My Car has expanded customer touchpoints for vehicle management and achieved meaningful results over the past year. The cumulative number of vehicles registered with My Car has exceeded 150,000, and the number of sale requests submitted through My Car has reached approximately 7,000. Notably, My Car has served as a new customer entry point by attracting not only customers who have purchased vehicles from K Car, but also those who have not yet experienced buying from K Car. Among customers registered with My Car, 53% have purchased a vehicle from K Car, while 47% have not.

Customers most frequently use the "Check My Car Price" and "Increase Price" features. This indicates strong demand among customers to verify the current value of their vehicles and to explore the optimal timing for selling. In particular, My Car is structured to naturally link the process from checking vehicle prices to applying for the "Sell My Car Home Service," thereby contributing to K Car's vehicle purchase channels.

K Car plans to accelerate the advancement of its service, marking the first anniversary of My Car's launch. To expand benefits for My Car-registered customers, the company intends to collaborate with a variety of partners. It will sequentially introduce partnership services that offer practical benefits such as vehicle management, maintenance, and consumables.

In addition, K Car is preparing to revamp the warranty application process to enhance convenience for customers who purchase vehicles. The company plans to make it easier for customers to check warranty information and procedures, and to support systematic management services even after vehicle purchase.

Jung Inguk, CEO of K Car, said, "My Car is becoming a new customer touchpoint by attracting not only existing K Car customers but also those who have not yet used our services. We will continue to enhance the service so that customers can naturally experience the reliability and convenience of K Car throughout the vehicle management process."

This content was produced with the assistance of AI translation services.