Ssangbangwool Unveils Spanish Premium Casual Brand 'Lois' for the First Time in Korea... Launches on Homeshopping

Ssangbangwool is officially launching the Spanish premium casual brand 'Lois' in the Korean market, expanding its presence in the fashion business.

On May 7, Ssangbangwool announced that it will unveil Lois's 2026 Spring/Summer (SS) collection through Lotte Homeshopping at 6:30 p.m. on May 8. Lois is a European heritage casual brand currently available in more than 50 countries worldwide.

This launch is significant as it marks the first official collection that Lois is introducing in the Korean market. The collection is characterized by a modern reinterpretation of the brand's unique European sensibility and sophisticated silhouettes.

The 26SS collection is themed 'Natural European Casual.' It features a lineup centered on practical products that can be worn comfortably in everyday life while emphasizing style. In particular, premium linen and lyocell fabrics, which are in high demand during the summer season, have been used to provide both a cool feel and a luxurious texture.

The main products include a total of four items: the women's 'Lyocell Blended Loose-Fit Shirt Set,' the men's 'Linen Blended Shirt,' the women's 'Summer Pintuck Semi-Wide Pants,' and the men's 'Summer Banding Crease Pants.'

The women's lineup emphasizes a natural drape and practicality, while the men's products feature banding and crease details for both comfort and a neat style.

A Ssangbangwool representative stated, "We are delighted to introduce Lois, with its long-standing European fashion heritage, to Korean consumers for the first time," adding, "With the launch on Lotte Homeshopping, we plan to expand our presence in the casual market by leveraging premium materials and differentiated design competitiveness."

With this domestic launch of Lois, Ssangbangwool is set to actively target the premium casual market with European sensibilities.

This content was produced with the assistance of AI translation services.