FSN Records 590.8 Billion Won in Billings Last Year... Ranks Among Top 5 Domestic Ad Agencies for Second Consecutive Year

KOSDAQ-listed FSN announced on April 23 that it ranked within the top 5 domestic advertising agencies for the second consecutive year, according to the total advertising billings rankings released by the Korea Federation of Advertising Associations. The company’s total billings for 2025 reached 590.8 billion won, marking a slight year-on-year increase despite an industry slowdown, and demonstrating continued stable growth.

FSN first broke into the top 5 in 2024 with 569.3 billion won and maintained the same position this year, further solidifying its presence. In particular, among independent advertising agencies—excluding in-house agencies of large conglomerates—FSN recorded the highest billings, once again proving its competitiveness in the field of digital marketing.

The company has accumulated extensive data through its operation of ‘Cauly,’ Korea’s largest mobile ad network, and now offers comprehensive services spanning integrated advertising, performance marketing, search advertising, and media representation. By actively incorporating AI technologies into all stages of ad creation and execution, FSN has reduced costs and time while improving efficiency. As a result of these efforts, FSN won a total of 24 awards at major advertising festivals last year.

Recently, FSN has moved beyond its traditional advertising agency business, expanding into brand and platform operations to diversify its revenue streams. Through its ‘brand builder’ model—which involves revenue sharing with partner brands—FSN has generated high added value and established a structure in which profitability increases alongside brand growth. Its core subsidiary, Boosters, has also shown steady growth since its establishment in 2019, achieving sales of 199.3 billion won and operating profit of 33.4 billion won last year.

This business model helps lower the entry barriers for small and medium brands that previously struggled to secure growth opportunities due to the burden of advertising expenses. FSN supports more brands entering the market by jointly investing in marketing and sales costs with partner companies and is laying the groundwork for the growth of global K-brands.

A company representative stated, “Despite uncertainties in the advertising market, we continue to grow based on our digital capabilities centered on data and AI. We are focusing not only on conventional agency work, but also on discovering and nurturing brands and platforms with strong potential.”

The representative added, “We have improved the existing structure that limited marketing opportunities based on capital size, so now anyone can utilize high-level sales infrastructure. Going forward, we aim to drive the growth of the K-industry by expanding our global network and launching new brands.”

This content was produced with the assistance of AI translation services.