BAELL Sells Out Entire Stock of "Pharo Glass Ampoule" in First Home Shopping Broadcast
Baell sold out all prepared stock during its first home shopping broadcast on CJ OnStyle on April 21, concluding sales for the event.
Recently, Baell introduced its new product, the "Pharo Radiance Cream Ampoule," through the broadcast, and all prepared quantities were sold out after the show began. As the brand's first entry into home shopping, this is seen as a case that confirms the initial market response.
This product, also known as the "Pharo Glass Ampoule," is characterized by its ability to give the skin a subtle radiance. In addition to its functionality in caring for freckles and blemishes, it contains Baell's proprietary ingredient, "Pharo Seed Extract," designed to help with antioxidant care.
On the broadcast, TV personalities Park Soo-hong and Kim Da-ye appeared as guests to share their experiences using the product. The two commented, "It absorbs smoothly into the skin and provides a natural glow, which was impressive."
A Baell representative stated, "The product sold out faster than expected during our first home shopping broadcast," adding, "We plan to further expand consumer experience based on ingredient quality and product design."
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Meanwhile, Baell is reviewing the possibility of additional broadcast slots and considering expansion into more distribution channels following this broadcast.
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