"Targeting Eco-Friendly and Premium Segments" Launch of Staria Electric and Limousine

Limousine Enhances Cabin Quietness with Exclusive Premium Seats

Electric Model Offers Up to 387km Range on a Single Charge

Hyundai Motor Company has targeted the eco-friendly and premium market segments by introducing the top-tier limousine model and the electrified model of its multipurpose vehicle (MPV), The New Staria. Competition is expected to intensify with imported car brands recently launching luxury MPVs.

The New Staria Limousine. Hyundai Motor Company

Hyundai Motor Company announced on April 23 that it has launched the electrified model, The New Staria Electric, and the flagship luxury model, The New Staria Limousine. Since its initial launch in 2021, the Staria underwent a partial facelift at the end of last year, expanding its lineup to include not only internal combustion engines but also a hybrid powertrain.

In January and February of this year, Staria recorded sales of 4,109 units, trailing behind its competitor, the Kia Carnival, which sold 8,990 units. In particular, imported MPVs such as the Toyota Alphard and Lexus LX have recently been gaining popularity in the domestic market.

Lee Chulmin, Executive Director of Domestic Marketing at Hyundai Motor Company, said at the media day held on the 21st, "With the Staria, we aimed to deliver a differentiated experience for the era of mobility and immersion. The Electric model goes beyond quietness and comfort to embrace sustainability, while the Limousine reinterprets premium value to give meaning to the time spent traveling for business or with family."

Chulmin Lee, Executive Director of Hyundai Motor Company's Domestic Marketing Division, is explaining the The New Staria Limousine at the media day held at Hyundai Motorstudio Gangnam on the 21st. Hyundai Motor Company

The Staria Limousine is available as a hybrid 6-seater, a hybrid 9-seater, and an electric 6-seater. It features a luxurious design with a black chrome grille, gold-colored garnishes on the front and rear bumpers, and side accents. The interior is equipped with exclusive second-row premium "Executive Seats" made from top-grade semi-aniline leather, featuring massage functions and heated armrests and calf supports.

Double-laminated soundproof glass is used for the second row, and the thickness of the body at the rear shock absorber mounting points has been reinforced to effectively reduce road vibrations, thereby enhancing cabin quietness.

The hybrid model is based on a 1.6 turbo hybrid engine, delivering a maximum output of 180 horsepower, a peak torque of 27.0kgf·m, and a fuel efficiency of 12.3km/L. The electric model is equipped with an 84.0kWh battery, offering a maximum output of 160kW, a peak torque of 350Nm, an energy efficiency of 3.9km/kWh, and a maximum driving range of 364km on a single charge.

The New Staria Limousine. Hyundai Motor Company

The New Staria Limousine. Hyundai Motor Company

The prices are 69.09 million won for the 1.6 turbo hybrid 6-seater, 59.8 million won for the 9-seater, and 87.87 million won for the electric 6-seater. When the eco-friendly vehicle tax benefits are applied to the electric model, the price can drop below 85 million won, and it is expected to be further reduced with additional government and local subsidies.

The Staria Electric is equipped with an 84.0kWh fourth-generation battery, providing a maximum output of 160kW, a peak torque of 350Nm, an energy efficiency of 4.1km/kWh, and a maximum driving range of 387km per charge. When using a 350kW-class charger, the battery can be charged from 10% to 80% in about 20 minutes.

A wide range of features tailored to electrification have been applied. The model is equipped with a rack-mounted motor-driven power steering (R-MDPS) system, ensuring stable steering performance despite increased weight. An impact bar has been installed on the front subframe to enhance crash safety performance. Additional features include a 23.9-liter frunk, dual front and rear charging ports, and both interior and exterior V2L (Vehicle-to-Load) functions.

The New Staria Electric. Hyundai Motor Company

The prices are as follows: 57.92 million won for the Cargo 3-seater, 58.7 million won for the Cargo 5-seater, 60.29 million won for the Tourer 11-seater, 65.97 million won for the Lounge 7-seater, and 65.49 million won for the Lounge 11-seater. In Seoul, with government and local subsidies, buyers can expect to purchase the vehicle from the 40 million won range (excluding the Lounge 7-seater).

This content was produced with the assistance of AI translation services.