"Growth Expected for Crafton's Flagship IP 'PUBG Battlegrounds'" [Click e-Stock]

Full-scale Expansion with New Modes and More

This year, expectations are rising for the growth of KRAFTON’s flagship intellectual property (IP), PUBG (Battlegrounds).

Dongwoo Kim, a researcher at Kyobo Securities, stated, "This year, increasing traffic through PUBG mode expansion and broadening the user base are expected to be the most important drivers of growth for the PUBG IP."

Kim noted that PUBG’s PC traffic remained robust through February this year and surpassed the same period last year as of April. He added, "Not only the traditional battle royale mode, but also the introduction of the Xenopoint mode and the collaboration with Stellar Blade have made a tangible contribution to user return and user base expansion." He also mentioned that PUBG continued to rank at the top of the Greater China mobile game market through the first quarter.

He explained that KRAFTON is preparing a new genre project for the winter season following the launch of the PAYDAY mode next month, and that this year marks the expansion of the PUBG IP into genres beyond battle royale. "This expansion of gameplay is expected to eventually broaden into user-generated content, allowing PUBG to evolve into a game platform where multiple genres based on shooting coexist," he said.

Meanwhile, Kim forecast KRAFTON's first-quarter revenue for this year at 1.26 trillion won and operating profit at 431.1 billion won, predicting that the company will outperform the market consensus.

This content was produced with the assistance of AI translation services.