Over 500 New Merchandise Items Debut This Spring

Everland is enhancing its themed merchandise shops for the spring season, introducing over 500 new goods inspired by spring flowers, safaris, circuses, and more, offering customers a unique experience.


On April 20, Everland, operated by the Resort Division of Samsung C&T Corporation, announced that it has reopened its major stores as experience-based spaces, each featuring distinctive stories and themes to allow customers to enjoy special fun through merchandise.

Everland hair accessory specialty store 'Maison Chico'. Samsung C&T Corporation

Everland hair accessory specialty store 'Maison Chico'. Samsung C&T Corporation

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First, "Maison Chico," a specialty hair accessory store themed around Alpaca Chico, the popular animal from the zoo’s Ppupa Town, opened on April 1 at the main entrance's Russian Memorium.


Maison Chico is an accessory-focused shop designed as an atelier run by the alpaca character Chico. It brings together all the essential items that set the mood for a day at the theme park—such as headbands and hairpins—in one place.


Located between Everland’s signature gardens, including Four Seasons Garden and the Rose Garden, the Rose Gift Shop has been transformed into a flower-focused store for the tulip festival season. With gardening as its main theme, the entire shop is now decorated to resemble a vibrant spring garden.


At the Rose Gift Shop, customers can enjoy the scent of fresh flowers while discovering over 100 new merchandise items inspired by spring blooms, such as tulip backpack plushies and tulip headbands.


Safari Gift Shop, which opened alongside the newly renovated Safari World on April 1, is also attracting visitors.


More than 50 new products have been released, including safari bus toys, patches, and eco-bags. Notably, four new plush dolls modeled after the Korean tiger "Daun" and the lion "Doba" have been launched, along with a special adoption-themed event for these plush companions, adding another layer of fun for guests.


Additionally, 33 merchandise items themed after the new circus performance "Wings of Memory" are available at the Skyway Gift Shop.

Everland Circus Performance 'Wings of Memory' Merchandise Available at 'Skyway Gift Shop'. Samsung C&T Corporation

Everland Circus Performance 'Wings of Memory' Merchandise Available at 'Skyway Gift Shop'. Samsung C&T Corporation

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Everland is also actively pursuing collaborations with external brands. On April 15, Everland unveiled the "Colle Bao Family Edition" series in collaboration with "Colle," a brand known for its character-themed bags and pouches, through Naver Shopping Live. The event drew approximately 5,000 viewers in just one hour, demonstrating high interest.



An Everland representative stated, "This spring, we wanted the process of browsing, selecting, and taking photos with merchandise to become a part of the overall enjoyment, not just the purchase itself. We will continue to deliver differentiated customer experiences with products that embody Everland’s unique characters and seasonal sentiments."


This content was produced with the assistance of AI translation services.

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