Samsung Electronics Presents 'AI-Based' Home Lifestyle in North America

At "The Brief New York" Home Appliance Technology Seminar
Introducing the "Home Companion" Scenario

Samsung Electronics has unveiled a differentiated home lifestyle in the United States that reduces household chores through advanced artificial intelligence (AI) technology.

Samsung Electronics held a home appliance technology seminar called "The Brief New York" in the United States on the 15th and 16th (local time), introducing a differentiated AI-based home lifestyle. Samsung Electronics

On April 17, Samsung Electronics announced that it held a home appliance technology seminar, "The Brief New York," for local media and influencers at the Connected Experience Center (CEC) showroom in Englewood Cliffs, New Jersey, on April 15-16 (local time). At this event, the company introduced its AI-powered home appliance-based "Home Companion" scenario.

During the event, Samsung Electronics demonstrated practical use cases in daily life by showcasing AI-based recognition technology embedded in its refrigerators, ovens, and robot vacuum cleaners.

The 2026 "Bespoke AI Family Hub" refrigerator features "AI Vision," which uses an internal camera to recognize the inflow and outflow of food ingredients in real time. The system identifies not only fresh and processed foods but also container labels, automatically saving them to a "Food List." This allows users to check the ingredients in their refrigerator from anywhere, preventing duplicate purchases and enabling more efficient management.

The "Bespoke AI Oven" has enhanced cooking performance through "AI Pro Cooking." The internal camera recognizes ingredients and suggests optimal cooking settings, while real-time monitoring of color changes triggers alerts to prevent food from burning. It also supports creating a time-lapse video of the cooking process, which can be shared on social media.

Samsung Electronics held the home appliance technology seminar "The Brief New York" in the United States on the 15th to 16th (local time), introducing an AI-based differentiated home lifestyle. Samsung Electronics

Samsung Electronics has also applied advanced AI-based recognition technology to the cleaning sector, enhancing both cleaning performance and user convenience. The 2026 "Bespoke AI Steam Ultra" robot vacuum cleaner combines an RGB (red, green, blue) camera and infrared LED, delivering precise cleaning performance by detecting and either avoiding or focusing on transparent liquids, which were previously difficult to sense.

Samsung Electronics introduced a new lineup of refrigerators designed to reflect the lifestyle of North American consumers, who prioritize large-capacity food storage, hygiene, and space efficiency. Key features include: "Space Max," which expands internal storage space while maintaining the same exterior size; the "Auto-fill" water purifier, which automatically fills large volumes of water; the "Beverage Center," with a dispenser located inside the showcase; and an "Ice Maker" that provides six types of ice, including cube-shaped and whiskey ball ice.

The company also showcased a French door refrigerator equipped with "Zero Clearance" technology, which allows for a seamless built-in look by enabling installation with only a 4mm gap on each side.

Additional highlights included "Bixby," which understands complex natural language commands to deliver personalized appliance experiences, and Samsung's distinguished "Knox" security solution, which safely protects personal information. These features underscore the company's focus on connectivity and security, which are crucial in the hyper-connected era.

Moon Jongseung, Executive Vice President of the Digital Appliances (DA) Division at Samsung Electronics, stated, "Samsung Electronics' AI appliances are evolving into home companions that understand and assist consumers' lives. We will actively target the market by implementing specialized features tailored to North American lifestyles and building an unrivaled AI ecosystem."

This content was produced with the assistance of AI translation services.