Coway Sees 20% Increase in New Rental Sales...Success of "Coway Festa" Promotion

Balanced Sales Growth Across All Product Categories
Strong Performance in Ice Water Purifiers, Dehumidifiers, and Beds

Coway announced on April 15 that, boosted by the success of its largest annual promotion, the "2026 Coway Festa," the company’s total new rental sales in March increased by more than 20% year-on-year.

Now in its third year, the "Coway Festa" is a large-scale discount event running for two months from late February to the end of April. During March, when the main phase of the promotion began, Coway saw balanced growth across all major product categories, with new rental sales rising by over 20% compared to the same period last year. New water purifier rentals increased by approximately 25% year-on-year, driven by strong demand for the Icon Ice Water Purifier series. In addition, as more consumers sought to prepare for summer in advance by securing essential seasonal appliances, new dehumidifier rentals in March surged by more than 80% compared to the previous year.

Coway Icon Ice Water Purifier Mini

Last month, new bed rental sales for the sleep and healing care brand "BEREX" grew by about 30% year-on-year. In particular, package deals that combine a mattress and frame—allowing customers to purchase two units simultaneously—received a strong response and led overall results. There was also an increase in bulk orders from customers who purchased a total of four beds as a bundled package of two sets.

This sales growth is attributed to Coway’s strategy of targeting demand for appliance and furniture replacements driven by moving or newlyweds, and enhancing tangible benefits such as offering up to 50% off rental fees for as many as 15 months. The company also expanded customer touchpoints by providing additional discounts based on the number of package units purchased, thereby broadening options for family customers. Specifically, customers who purchase packages of three or more units receive an extra 15% monthly rental discount and up to five additional months of half-price rental rates, which has resulted in high customer satisfaction.

Building on these strong results, Coway plans to further solidify its leadership not only in environmental appliances but also in the sleep and healing care markets. The company aims to sustain robust growth in the first half of the year by continuing comprehensive marketing efforts throughout the Coway Festa, which runs until the end of April.

A Coway representative stated, "By adding a variety of benefits to our package deals and enhancing purchase convenience, we have seen a significant increase in all-in-one demand, with more customers ordering multiple products at once, further confirming the strong trust in the Coway brand."

This content was produced with the assistance of AI translation services.