APR Participates as Official Sponsor of Coachella in the US... BLACKPINK's Lisa Also Visits

First Korean Beauty Brand to Sponsor Coachella

Lisa Shares Her Experience with MediQube AGE-R Beauty Device on Social Media

APR announced on April 15 that BLACKPINK's Lisa visited the MediQube booth at Coachella, the world's largest music festival. Currently, the official model for MediQube is Jang Wonyoung of IVE.

APR is the first Korean beauty company to participate as an official sponsor at Coachella, and is operating the MediQube experience booth on-site in the United States through April 17, local time.

Lisa, who also attended Coachella last year, enjoyed various events again this year and visited the MediQube booth to experience a variety of products and event programs. She also shared photos of the MediQube products she tried and scenes from the booth on her personal social media account.

Blackpink Lisa visiting the Mediqube booth at Coachella. Lisa's SNS

In January of this year, Lisa also shared a post on her social media account featuring herself using the MediQube AGE-R beauty device. In a video introducing her "morning routine," Lisa is seen caring for her skin with the MediQube AGE-R Booster Pro Kuromi Edition. The Booster Pro is the first in-house produced model of the MediQube AGE-R line and is a popular beauty device that was officially provided as a sponsored product to spouses of world leaders at the APEC Summit in Gyeongju in October 2025.

APR plans to further enhance global brand awareness through the operation of the MediQube booth at Coachella. In addition to product displays on site, APR has prepared a variety of events combining music, beauty, and entertainment elements, and is providing a broad brand experience by showcasing MediQube products in major Coachella spaces such as lounges and camping areas.

An APR representative stated, "As MediQube became the first K-beauty brand to sponsor the Coachella Festival, BLACKPINK's Lisa's visit has heightened the excitement at the venue," adding, "We will continue to create various opportunities for global consumers to experience the MediQube brand."

This content was produced with the assistance of AI translation services.