Jindo County Hosts Familiarization Tour for Major Distribution Companies

Participation from GS Retail and Others

Expanding Sales Channels for Agricultural and Marine Products Anticipated

Jindo County in South Jeolla Province has begun promoting its local agricultural and marine specialty products to major distribution companies.

The county recently announced that it had invited officials from major domestic distribution and export companies for a two-day familiarization tour, during which they visited production sites for local agricultural and marine products.

Jindo County invited representatives of major distribution companies to expand the distribution of local agricultural and marine products. Photo by Jindo County

The event brought together 12 representatives from seven distribution and export companies, including GS Retail, who were able to directly assess the competitiveness of Jindo’s agricultural and marine products.

The tour centered on key production and processing sites, such as abalone farms, turmeric and seaweed facilities, and abalone processing plants. Participants were able to observe the overall process of production and distribution. In addition, cultural programs including a Jindo Bukchum (drum dance) experience and a Jindo dog performance helped deepen participants’ understanding of the region.

Various ideas were also proposed onsite to promote abalone consumption. One notable suggestion was to increase consumer accessibility by developing convenience foods such as abalone pasta.

Heesu Kim, Governor of Jindo County, stated, “I hope this will provide an opportunity to experience the value of agricultural and marine products produced in Jindo’s pristine environment firsthand,” and added, “We look forward to ongoing cooperation to expand distribution networks.”

A representative from one of the participating distribution companies commented, “After seeing the sites in person, my trust in Jindo’s agricultural and marine products has grown,” and said, “We will actively consider expanding distribution for items such as abalone, which are facing difficulties due to falling prices.”

The county plans to use this familiarization tour as an opportunity to strengthen cooperation with major distribution companies, secure stable sales channels, and expand exports.

Meanwhile, Jindo has enhanced the brand value of its agricultural and marine products through collaborations with companies such as McDonald’s, BGF Retail, and Pizza Alvolo, introducing products like the Jindo Green Onion Burger and Gopchang Seaweed Triangle Gimbap.

This content was produced with the assistance of AI translation services.