[Today’s New Arrival] Starbucks and Disney Korea Collaboration... Launch of ‘Toy Story’ Drinks and Merchandise
Drinks Inspired by Iconic Toy Story Characters Like Woody
Featuring Character-Inspired Treats Such as the "Buzz Cake"
Starbucks has partnered with The Walt Disney Company Korea (Disney Korea) to launch a collaboration themed around Disney·Pixar’s popular animated film "Toy Story."
Starbucks announced on April 14 that, starting from April 15, it will introduce a variety of products themed on Toy Story under the slogan "PLAY YOUR DAY."
This collaboration was inspired by Toy Story, which centers on the friendship and adventures of toy friends, and is designed so that long-time "buddy" (regular) customers can recall happy memories and create new ones. Toy Story 5 is scheduled for release in June this year.
First, the collaborative beverage, "Woody Cowboy Cookie Cold Brew," features a smooth cold brew topped with choux foam for a sweet yet creamy texture. The drink is finished with a cowboy cookie-style topping that highlights chocolate and nutty flavors, completing a beverage themed after "Woody," one of the main characters from Toy Story.
Additionally, Starbucks will introduce the "Jessie Shoo-troberry Frappuccino," a sweet and tart strawberry frappuccino inspired by the character Jessie and topped with choux foam, as well as the "Buzz Kiwi Pop Energy Physio," which features a tangy kiwi base and mango star toppings reminiscent of a space ranger. Notably, the Energy Physio contains nutrients such as 1,179mg of taurine and 84mg of vitamin C in addition to its signature sparkling refreshment, helping customers recharge their energy.
The food offerings are also presented in the shapes of Toy Story characters. These include the "Buzz Cake," accented with icing and chocolate decorations, the "Slinky Chewy Sausage Bread," inspired by Slinky’s spring-shaped body and made with rolled dough, as well as the "Forky Hazelnut Macaron" and the "Alien Pistachio Macaron." Each is designed with nods to Toy Story characters, making them visually delightful as well.
Other offerings include the "Toy Story Woody & Jessie Mug Set," featuring a lid reminiscent of Woody and Jessie's cowboy hats, and four types of "Toy Story Keychains," which dress Starbucks’ iconic Bearista character in costumes of Woody, Buzz, Alien, and Forky. There is also a range of other merchandise. Special Toy Story seal stickers will be randomly included in tumblers and mugs, appealing to the hearts of kidults.
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To celebrate the launch, Starbucks will offer various promotions during the event period. Until April 21, customers who use a Starbucks Card to order any new beverage or the Buzz Cake via Siren Order will receive three extra stars per item. On April 22, customers who purchase at least 20,000 won, including at least one of the seven event drinks, will receive a Toy Story-themed "glow-in-the-dark sticker" on a first-come, first-served basis.
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