Hanwha Life Financial Services (hereafter referred to as HLFS) announced on April 10 that it will launch a specialized service providing a one-stop solution for everything from caregiver applications to insurance claims.


Donghak Lee, Head of Management Support at Hanwha Life Financial Services (left), and Jaebyeong Park, CEO of CareDoc, are taking a commemorative photo at the strategic Memorandum of Understanding (MOU) signing ceremony held on the 9th. Hanwha Life Financial Services

Donghak Lee, Head of Management Support at Hanwha Life Financial Services (left), and Jaebyeong Park, CEO of CareDoc, are taking a commemorative photo at the strategic Memorandum of Understanding (MOU) signing ceremony held on the 9th. Hanwha Life Financial Services

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HLFS signed a strategic Memorandum of Understanding (MOU) with the senior total care company CareDoc at its headquarters at 63 Building in Yeouido, Seoul, the previous day. The signing ceremony was attended by Lee Donghak, Head of Management Support at HLFS, Jae-byeong Park, CEO of CareDoc, and other related officials.


This agreement was prompted by the fact that there are now more than 1 million users of long-term care services, indicating a very strong customer demand for both caregiver insurance and caregiving services. Despite the increasing demand for caregiving services and insurance, the service application and insurance claim processes have previously been separated, causing significant inconvenience for customers.


Through this agreement, HLFS has established a dedicated consultation call center for its customers on the CareDoc platform. When customers apply for caregiving services through this exclusive call center, they can be assigned a caregiver with priority within 24 hours.


With this agreement, HLFS planners will be able to not only provide guidance on caregiver insurance, but also offer differentiated services that utilize insurance at the very moment customers require care, greatly enhancing the customer experience.



Lee Donghak, Head of Management Support at Hanwha Life Financial Services, stated, "This agreement will provide a foundation for financial planners (FPs) to practically respond to customer needs," adding, "By linking insurance sales with caregiving services, we expect to not only strengthen our business competitiveness but also significantly improve the quality of customer service."


This content was produced with the assistance of AI translation services.

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