"La Classe Jade Fine" Model House Open, First-Priority Applications Accepted on Tuesday the 14th
Special Supply on April 13, First-Priority Applications for Local Residents on April 14, and for Non-Local Residents on April 15
First Offering in Noryangjin New Town
Direct Access to Three Major Business Districts, Abundant Lifestyle Infrastructure
GS E&C and SK Ecoplant are currently operating the model house for "La Classe Jade Fine," a residential redevelopment project in the Noryangjin 6th Urban Renewal Zone in Noryangjin-dong, Dongjak-gu, Seoul, and it has been met with great interest. The site is within walking distance of both Noryangjin Station on Subway Lines 1 and 9 and Jangseungbaegi Station on Line 7, offering convenient access to Seoul’s three major business districts (CBD, YBD, GBD). As the first apartment complex to be offered for sale in the Noryangjin New Town, it carries significant symbolic value and is drawing high expectations from potential buyers.
La Classe Jade Fine will consist of 14 buildings with 28 floors above ground and 4 basement levels, offering a total of 1,499 units. Of these, 369 units with exclusive areas ranging from 59 to 106 square meters will be available for general sale, excluding those reserved for association members and rental purposes. The breakdown of general sale units by size is: 132 units of 59㎡A, 9 units of 59㎡B, 28 units of 59㎡C, 65 units of 84㎡A, 91 units of 84㎡B, 20 units of 84㎡C, and 24 units of 106㎡A. This diverse range of sizes from small to large allows buyers a wide range of choices.
The subscription schedule for the complex begins with special supply on Monday, April 13. This will be followed by first-priority applications for local residents on Tuesday, April 14, first-priority applications for non-local residents on Wednesday, April 15, and second-priority applications on Thursday, April 16. Winners will be announced on Wednesday, April 22, and the formal contract period will run for three days from Monday, May 4 to Wednesday, May 6.
As the first complex to be offered for sale in Noryangjin New Town, La Classe Jade Fine carries significant symbolic value. Noryangjin New Town, which will eventually comprise around 9,000 units, is planned to feature high-end brands throughout all zones, and is expected to establish itself as a luxury residential belt in Seoul's western area. Accordingly, La Classe Jade Fine, as the first offering, is evaluated as the optimal opportunity to secure a prime location in Noryangjin at a reasonable price relative to its high future value, fueling expectations of initial premium gains.
La Classe Jade Fine also boasts excellent connectivity to the three major business districts and other key areas in Seoul. With Noryangjin Station (Lines 1 and 9) and Jangseungbaegi Station (Line 7) within walking distance, residents can travel directly—without transfers—to major business hubs such as Yeouido, Gwanghwamun, and Gangnam, as well as to other important locations like Yongsan and Seoul Station. In fact, it takes approximately 3 minutes to reach Yeouido Station, about 12 minutes to Seoul Station, and around 23 minutes to Gangnam Station, making the complex highly attractive for working professionals.
The educational environment is also excellent. Numerous elementary, middle, and high schools—such as Yeonghwa Elementary School, Yeongdeungpo Middle and High Schools, Seongnam High School, and Soongui Girls' Middle and High Schools—are evenly distributed around the complex, providing a safe and convenient commuting environment for students.
The lifestyle infrastructure is robust as well. In addition to a Hanaro Mart in front of the complex, large shopping facilities such as The Hyundai Seoul, Times Square, Shinsegae Department Store Times Square branch, and Lotte Department Store are nearby, making shopping convenient. The area also offers excellent access to major medical facilities such as Boramae Hospital, The Catholic University of Korea Yeouido St. Mary's Hospital, Chung-Ang University Hospital, and Gangnam Sacred Heart Hospital. Ample green spaces—including Yongma Mountain, Daebang Park, and Jangseung Park—are also nearby, further enhancing the comfort of the residential environment.
There is also significant potential for future value due to upcoming development projects. Beginning with the Noryangjin 6th Zone—where this complex is located—high-end brand apartments by major construction companies will be introduced throughout the area. Notable brands include Othier (POSCO E&C, Zones 1 and 3), Define (SK Ecoplant, Zones 2, 6, and 7), The H (Hyundai E&C, Zone 4), Summit (Daewoo E&C, Zone 5), and Acro (DL E&C, Zone 8). These brands will be concentrated to create Seoul’s only high-end brand town.
Additionally, the planned Western Line of the Seoul Light Rail will pass through Noryangjin Station in its first phase (from Saejeol Station to Seoul National University Station). Upon completion, this will provide a wide-area transportation network connecting the northwest and Gwanak regions of Seoul without transfers from the vicinity of the complex, further improving the transportation environment.
The product itself is highly attractive. Most units are south-facing, maximizing natural light, and (except for some types) designed with a four-bay flat layout to optimize ventilation. Depending on the unit type, generous storage solutions such as pantries and dressing rooms have been included to enhance space efficiency.
The complex will also feature a variety of community facilities. Residents will have access to diverse communal spaces that combine leisure, fitness, and cultural amenities—including a pilates studio, sky lounge, concierge hall, and multipurpose gymnasium. These high-end community features, tailored to residents’ lifestyles, are expected to increase resident satisfaction and further raise the residential value of the complex.
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Meanwhile, the La Classe Jade Fine model house is being operated on Yeongdong-daero in Gangnam-gu, Seoul, and move-in is scheduled for November 2028.
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