KGC Ginseng Corporation Changes CI After 14 Years... Aims to Become a Global Comprehensive Health Food Company

Brand Overhaul: Dropping "Ginseng Corporation" from the Name

KGC Ginseng Corporation announced on March 31 that it will change its corporate image (CI) to "KGC" starting from April 1. This is a brand overhaul aimed at expanding its presence in the global market, marking the first CI renewal in 14 years.

Celebrating its 127th anniversary, KGC explained that the rebranding reflects its commitment to evolve from a business centered on ginseng and red ginseng into a comprehensive health food company. By shortening its name from "KGC Ginseng Corporation" to simply "KGC," the company aims for greater simplicity, while the use of a deep gray font emphasizes a trustworthy image. In addition, the "Seed" symbol mark of the KT&G Group has been applied to convey scalability and growth potential. The new CI will be applied sequentially to advertisements, the company website, and products.

Provided by KGC Korea Ginseng Corporation.

The company will also change its organizational management approach. On the same day, KGC introduced a "hybrid work" system to make work formats more flexible. Depending on job characteristics, the company will diversify both workplaces and working methods, shifting from a face-to-face oriented culture to a digital-based work environment. The goal is to reduce time and space constraints and thereby improve work efficiency and performance.

A KGC representative stated, "KGC has led health functional food consumption trends for more than a century based on scientific efficacy, and now we are updating our CI in line with the new era. Moving forward, we will continue to drive innovation, strengthen our global competitiveness, and achieve sustainable growth."

This content was produced with the assistance of AI translation services.