Gangwon Tourism Organization Accelerates Efforts to Lead Global MICE in Taiwan with Targeted Local Marketing

Gangwon Tourism Organization Participates in "Korea-Taiwan Tourism Festival"


Full Commitment to Attracting Taiwanese Incentive Tourists

The Gangwon Tourism Organization (hereinafter referred to as "the Organization") announced on March 20 that it participated in the "2026 Korea-Taiwan B2B Tourism Contents Festival in Taipei with MICE," held at the Taipei Marriott Hotel in Taiwan on the 19th, focusing on promoting the differentiated MICE competitiveness of Gangwon Special Self-Governing Province.

Gangwon Tourism Foundation participated in the '2026 Korea-Taiwan B2B Tourism Content Festival in Taipei with MICE' held on the 19th at the Taipei Marriott Hotel in Taiwan, focusing on promoting the differentiated MICE competitiveness of Gangwon Special Self-Governing Province. Provided by Gangwon Tourism Foundation

This event, hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Tourism Organization, was arranged to support the continued growth of the Taiwan-to-Korea tourism market, which is recording an all-time high. A total of 92 organizations, including 42 from Korea and 50 major travel agencies and buyers from Taiwan, with 168 participants, engaged in active business consultations during the event.

At the festival, the Organization operated a dedicated consultation booth and actively introduced Gangwon's regionally specialized tourism content and MICE incentive support programs to local buyers in Taiwan. In particular, in-depth one-on-one business meetings were held with local travel industry representatives to explore the potential for attracting incentive groups to the Gangwon region and to achieve tangible results.

The Organization’s strategy is to strengthen the attraction of incentive tourists from Taiwan and enhance their satisfaction by supplying a diverse range of local content that meets the new product development needs of the Taiwanese travel industry.

The Gangwon Tourism Foundation participated in the "2026 Korea-Taiwan B2B Tourism Content Festival in Taipei with MICE," held on the 19th at the Taipei Marriott Hotel, focusing on promoting the differentiated MICE competitiveness of Gangwon Special Self-Governing Province. Provided by Gangwon Tourism Foundation

Choi Sunghyun, CEO of Gangwon Tourism Organization, stated, "This B2B festival in Taipei has allowed us to further solidify Gangwon’s position in the MICE market in Taiwan. By promoting Gangwon locally, we are strengthening the branding of Gangwon as a global MICE tourism city, and by continuously promoting our systematic support programs, we will strive to establish Gangwon as a global MICE hub."

This content was produced with the assistance of AI translation services.