Crit Ventures Invests 2 Billion Won in Virtual Entertainment Company "SCON"

Proprietary Incubation System
Over 40 Virtual Characters Secured
Production Pipeline Built on Motion Capture Technology

Venture capital firm Crit Ventures announced on March 19, 2026, that it has invested in SCON, a virtual entertainment company.

Founded in 2018, SCON operates a business that combines the management methods of entertainment agencies and MCNs (multi-channel networks) to grow virtual IP (intellectual property) as both artists and brands. SCON centrally manages character settings and content created directly by the artists, generating revenue through various channels such as live sponsorships, merchandise, advertisements, and secondary content.

SCON has developed a system to discover and nurture new talent through its own auditions and debut projects, moving beyond the traditional limitations of MCNs that relied solely on acquiring external IP. Based on this, SCON has secured virtual character IP for approximately 40 characters, including the virtual YouTuber group "Michu."

Notably, SCON possesses proprietary motion capture technologies, such as its self-developed "data fusion" algorithm that unifies facial, hand, and body tracking data, and "multi-tracking interaction" technology that enables multiple characters to interact simultaneously. The company also operates more than nine types of specialized tracking equipment along with a dedicated optical motion capture studio.

With this infrastructure, SCON has established an end-to-end production pipeline that internalizes every stage, from planning and 3D modeling to rigging and real-time broadcasting. A distinctive feature is its ability to support large-scale concerts or outdoor live broadcasts without being restricted by physical location.

SCON plans to use the newly raised funds to further enhance support for live and video content production. Furthermore, the company aims to expand into various secondary content businesses such as games, web novels, webtoons, AI chatbots, and trading card games (TCG), while also seeking to secure new virtual IP in overseas markets including Japan, China, and Taiwan.

SCON CEO Kijunsu stated, "Virtual content provides a creative environment where anyone can deliver a message regardless of gender, age, or race," adding, "With this investment, we will support people who have not been able to grow in traditional industries, helping them build their own fan base through virtual technology."

Crit Ventures highly praised SCON's capabilities in designing and managing 100% original virtual characters through its dedicated production line consisting of 3D artists and engineers.

A Crit Ventures representative commented, "The virtual entertainment market is evolving into a corporate-centered IP asset model by supplementing the high-cost, high-risk structure of the real-person-based entertainment industry with deep tech such as motion capture, real-time rendering, and AI. SCON, equipped with both technology-driven virtual production capabilities and an IP incubation system, is expected to continue its promising growth trajectory."

This content was produced with the assistance of AI translation services.