Gangwon Province to Expand Sales Channels for Local Agricultural and Fishery Specialty Products Through Online and Large-Scale Distribution Networks

Province Launches Full-Scale "2026 Distribution System Diversification Project"

Strengthening Collaborative Marketing with Online and Large-Scale Retail Networks

Last Year’s 250 Million Won Provincial Investment Led to 8.3 Billion Won in Sales

Gangwon Special Self-Governing Province (Governor Kim Jin-tae) will actively promote the "2026 Distribution System Diversification Project," which connects online and large-scale distribution networks, to secure stable sales channels and expand the consumer market for local agricultural and fishery specialty products.

A view of Gangwon Provincial Government Building. Provided by Gangwon Provincial Government

In response to the recent expansion of online-centered consumption and changes in the distribution environment focused on large retail networks, the province plans to broaden the sales base for local agricultural and fishery specialty products and increase farm income through integrated marketing utilizing various distribution channels.

In particular, the province will work with both online and offline distribution networks—such as online shopping malls, large supermarkets, and home shopping channels—to improve consumer accessibility to Gangwon’s agricultural and fishery specialty products and to expand nationwide sales.

This project will focus on expanding access to distribution and consumer markets, strengthening integrated marketing centered around key products, and increasing collaboration with online distribution channels.

In line with the peak harvest season, the province plans to promote consumption and increase farmers’ incomes by organizing special sales events and discount promotions that link large retail stores with online platforms.

This year’s project budget is set at 250 million won in provincial funds. Of this, 210 million won will be provided in the first round to six specific projects—including support for online sales channels, direct sales of agricultural products, and planned special sales—after reviewing demand and implementation plans by sector. An additional 40 million won will be allocated later to address further demand.

Park Hyung-chul, Director of Agricultural Policy at Gangwon Special Self-Governing Province, stated, “The Distribution System Diversification Project is more than just support for sales events; it is a project that expands the distribution infrastructure directly connecting producers and consumers. We will continue to support the practical expansion of sales channels and increased income for local farmers through ongoing collaboration with various distribution channels.”

This content was produced with the assistance of AI translation services.