Mexicana Chicken Adds More Flavor with Combo Products Tailored to Specific Parts

Mexicana Chicken, a leading fried chicken franchise in South Korea, is targeting consumers with three types of combo products tailored to reflect increasingly segmented customer preferences.

The most notable menu item from the launch of Mexicana Chicken's combo offerings is the "1989 Origin Fried Chicken," which symbolizes Mexicana's authenticity. In addition to the previous options of whole chicken and boneless chicken, three new types have been added: drumsticks, wings & drumettes, and a combo (half drumsticks/half wings & drumettes), allowing customers to freely choose the same signature fried chicken according to their preferred chicken part.

This reflects the latest trend among consumers who prefer specific chicken parts, enabling them to enjoy the unique crispy and savory flavor of the "1989 Origin Fried Chicken" using only their favorite cuts. As a result, purchases are being made not only by existing customers but also by a broader range of consumers.

Mexicana Chicken maintains an uncompromising commitment to quality even in its combo product options. By utilizing its proprietary cooking know-how and using only fresh, locally sourced chicken at all franchise locations nationwide—except for Jeju—the brand ensures its products remain juicy and flavorful, thereby strengthening its competitive edge.

Kim Yong-eok, Head of Marketing at Mexicana Chicken, stated, "We have significantly expanded the range of product choices to meet rapidly changing consumption patterns and increasingly diverse customer tastes," adding, "We will continue to strive to provide the highest level of satisfaction and experiences for our customers by developing trend-driven products and enhancing our services."

Meanwhile, Mexicana Chicken is currently running various promotional events via its own app and delivery platforms such as Baemin, aiming to ease the burden on consumers amid rising dining-out costs.

This content was produced with the assistance of AI translation services.