"Designed for Gentle Yet Effective Cleaning"

Dong-A Pharmaceutical announced on March 9 that the Jordan Children’s Toothbrush has ranked first in sales for five consecutive years in the domestic children’s toothbrush market.


According to data from Nielsen Korea, which was cited by Dong-A Pharmaceutical, the Jordan Step Series toothbrushes recorded the highest market share in the children’s toothbrush category at both online and offline sales channels from December 2020 to December of last year, maintaining the number one position for five consecutive years.

Dong-A Pharmaceutical announced that the Jordan Children's Toothbrush has ranked first in sales in the domestic children's toothbrush market for five consecutive years. Dong-A Pharmaceutical

Dong-A Pharmaceutical announced that the Jordan Children's Toothbrush has ranked first in sales in the domestic children's toothbrush market for five consecutive years. Dong-A Pharmaceutical

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Jordan is a long-standing oral care brand that originated in Oslo, Norway in 1837. In the Korean market, Dong-A Pharmaceutical has been distributing the brand and began full-scale sales in 2010.



A representative from Jordan stated, "We designed bristles using various materials and levels of hardness, taking into account the sensitive gums and tooth structure of children, which enables gentle yet effective cleaning." The representative also added, "Recently, our Jordan toothpaste, which features a variety of fruit flavors tailored to children’s preferences and an appropriate fluoride content, is generating positive synergy and receiving favorable responses."


This content was produced with the assistance of AI translation services.

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