Pocheon's Agricultural and Specialty Products to Be Showcased on YouTube... Promotional Ambassador Park Hyojun "Burgerhyung" Hosts Live Broadcast
Pocheon City in Gyeonggi Province announced on March 5 that actor Park Hyojun, who serves as the city’s promotional ambassador and is active as a YouTuber under the name "Burgerhyung," will host a live broadcast on YouTube introducing Pocheon's agricultural and specialty products.
Pocheon City will host a live YouTube broadcast introducing Pocheon's agricultural and specialty products, featuring actor Park Hyojun, who serves as the city's public relations ambassador and is active as the YouTuber "Burgerhyung". Provided by Pocheon City
View original imageThis broadcast will be held live on the "Burgerhyung" YouTube channel starting at 10:30 a.m. on March 6, and is intended to widely promote Pocheon's outstanding agricultural and specialty products while strengthening communication with consumers.
The program will introduce the "Pocheon Local Food Direct Market" and the city’s unified urban brand for agricultural and specialty products, "Pocheon Gadeuk." It will also directly showcase the fresh and diverse agricultural and specialty products produced in Pocheon. In addition, various segments such as cooking demonstrations and tastings using local products will be featured, making it easier and more enjoyable for viewers to discover Pocheon’s agricultural and specialty offerings.
In particular, the live chat function will be utilized to communicate directly with viewers, presenting the appeal and uses of Pocheon’s agricultural and specialty products, as well as sharing information about local tourism, food, and other regional topics.
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A Pocheon City official stated, "We expect that the YouTube live broadcast hosted by our promotional ambassador, Park Hyojun, will help introduce Pocheon’s excellent agricultural and specialty products to consumers in a more approachable way," adding, "We will continue to develop a variety of online content using our promotional ambassadors to widely promote the excellence of Pocheon’s agricultural and specialty products and the value of the 'Pocheon Gadeuk' brand."
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