Polestar Provides Vehicles for Borussia Dortmund Korea Event

Expanding Global Partnership

Swedish premium electric vehicle brand Polestar announced on the 5th that it continued its global partnership by providing vehicles for the Borussia Dortmund (BVB) Korea visit event held on the 4th in Gangnam, Seoul.

Swedish premium electric vehicle brand Polestar announced on the 5th that it continued its global partnership by supporting vehicles at the Borussia Dortmund (BVB) visit event held on the 4th in Gangnam, Seoul. From left, Jorg Heinrich, Marius Lorenz, BVB East Asia Sports Director, Benjamin Ball, BVB Asia-Pacific Regional Managing Director. Polestar

This event was a networking session where partners and fans were invited to share and communicate the club's vision and strategy. Approximately 100 participants, including corporate representatives and fans, attended. Key figures such as the legendary player Jorg Heinrich, Benjamin Vall, BVB Asia-Pacific Regional Managing Director, and Marius Lorenz, BVB East Asia Sports Director, were present.

Polestar Korea provided the Polestar 4 to support safe and comfortable transportation for the attendees. The company also invited them to the Polestar Space Seoul, offering opportunities to experience the brand and its products firsthand. In addition, there were meaningful moments where they directly interacted with fans who recognized them on site, including photo sessions and the distribution of autographed cards.

Meanwhile, Polestar entered into a partnership with BVB in August last year, providing a total of 60 vehicles to the club. Starting from the 2025/26 season, the Polestar logo will be displayed on the sleeves of BVB professional players’ uniforms in all competitions, including the Bundesliga, DFB Pokal, and UEFA Champions League, for three years.

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