Samsung Card Signs Strategic Partnership with Marriott International
On March 5, Samsung Card announced that it has signed a strategic business agreement with global hotel group Marriott International.
Daesoon Kim, Vice President of Samsung Card (right), and John Toomey, Vice President of Marriott, are taking a commemorative photo at the business agreement ceremony.
View original imageThe signing ceremony was attended by Daesun Kim, Executive Vice President and Head of Marketing at Samsung Card, John Tumi, Vice President of Commercial for Asia-Pacific at Marriott International, and other key officials from both companies.
The two companies plan to launch a Marriott-branded co-branded card this year, offering Marriott Bonvoy membership benefits. The card will provide not only accommodation benefits at Marriott hotels worldwide, but also point accumulation and services tailored for overseas travel.
In addition, both companies plan to leverage their brand and marketing strengths to conduct joint marketing initiatives. Various collaborations are planned, including exclusive benefits at Marriott hotel chains worldwide and premium overseas travel perks for customers of both companies.
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A Samsung Card official stated, "We expect to provide differentiated premium services to our customers through this strategic partnership with Marriott, a leader in the global hotel industry," adding, "We plan to carry out a variety of activities through this agreement between the two companies."
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