Cozima Expands Sales Channels and Product Lineup with 'Cozirental' Rebranding
Operating Cozima Gallery, Official Online Store, and More
Cozima announced on March 5 that it is rebranding its massage chair rental service as 'Cozirental' and will be significantly expanding both its rental sales channels and product lineup.
Since 2024, Cozima has been offering long-term installment-based massage chair rentals through Naver Shopping Rental and specialized rental companies. This service expansion is part of a strategy to ease the financial burden on consumers caused by prolonged high inflation and economic slowdown, while also diversifying purchase options.
The distinctive feature of Cozirental is its strengthened rental sales channels, focusing on official certified dealerships nationwide and the company’s official online store. At Cozima's certified dealerships, known as 'Cozima Gallery', customers can experience products, receive one-on-one personalized consultations, and complete rental contracts through a one-stop service. On the official Cozima online store, a simple non-face-to-face contract system has been introduced, allowing customers to click 'Apply for Rental' on the product detail page, enter their personal information, undergo credit approval, and complete the contract electronically.
Cozima has also expanded its rental product selection to cover all massage chair models, ranging from value-oriented to premium products. Customers can now rent a wide lineup, including practical models such as 'Double Motion' and 'Arco', as well as high-end models like 'Kaiser X', 'New Era', and the recliner massage sofa 'Moon Chair'.
Cozirental allows for 60-month monthly installment payments with no upfront costs at the time of contract. Free after-sales service is provided during the rental period, excluding consumable replacements. Upon full payment of installments, product ownership is transferred to the customer. When using an affiliated credit card, customers can receive a discount of up to KRW 25,000 per month on the rental fee, depending on their card usage, and additional discounts are available for advance payments.
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Kim Kyungho, Head of Marketing, stated, "With ongoing economic uncertainty, we have expanded our rental channels and product lineup so that more customers can experience Cozima's advanced technology in massage chairs without financial burden," adding, "We will continue to enhance our differentiated services and benefits to further improve customer satisfaction."
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