[Today's New Product] Crown Haitai Confectionery Reinvents "Kicker Bar" with Pistachio Cream

Launched in 1979, Over 200 Million Units Sold

Crown Haitai Confectionery announced on March 4 that it will launch the "Kicker Bar Pistachio," which enhances the rich, nutty flavor of pistachios. This new product targets younger consumers by adding pistachio flavor to the original Kicker Bar's crispy texture.

The new release features cream made by grinding whole pistachios, sandwiched between crispy wafers to highlight the nutty aroma. Another distinctive feature is the green hue that comes naturally from the pistachios. According to the company, the product was inspired by the "Dubai-style dessert" trend that has recently gained popularity among younger consumers.

Provided by Crown Haitai.

Additionally, the bar is coated with milk chocolate from Belgian chocolatier Barry Callebaut, creating a sweet yet smooth taste.

Kicker Bar is one of Crown Haitai Confectionery's flagship long-running products. Since its launch in 1979, cumulative sales surpassed 200 billion won as of the end of last year, with approximately 200 million units sold. If lined up end-to-end, the bars would stretch back and forth between Seoul and Busan more than 60 times.

A Crown Haitai Confectionery official stated, "With the addition of pistachio flavor, Kicker Bar will present itself as a new dessert for the younger generation. The sweet and crispy wafer combined with the rich nuttiness makes it a perfect daily dessert option."

This content was produced with the assistance of AI translation services.