New H80ST Juicer and CP50 Commercial Juicer Win Awards
Localization Strategy Drives Over 60% Sales Growth in Europe

Hurom announced on the 10th that it has won the global kitchen appliance award, the 2026 Kitchen Innovation Award in Germany, for two juicer models, achieving the distinction for the ninth consecutive year.


Hurom held an event at the Ambiante exhibition booth where visitors could experience Raw Core Juice, which preserves the combined nutrients of three or more vegetables and fruits using a low-speed juicing method. Hurom

Hurom held an event at the Ambiante exhibition booth where visitors could experience Raw Core Juice, which preserves the combined nutrients of three or more vegetables and fruits using a low-speed juicing method. Hurom

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The Kitchen Innovation Award is a global kitchen appliance award presented at Ambiente, the world's largest consumer goods trade fair held annually in Frankfurt, Germany. It honors brands that reflect consumer needs in their products and introduce consumer-friendly yet innovative products.


The products that received awards this year are the new H80ST juicer and the CP50 commercial juicer. The Hurom H80ST delivers a hands-free experience through a structural design that minimizes user intervention during juicing. It enhances convenience through a product design that incorporates consumer feedback.


The commercial juicer is engineered for stable and efficient operation in various environments such as cafes, restaurants, and hotels. It offers excellent durability and integrates Hurom's core technologies.


The two products received high marks in categories including functionality, consumer convenience, product excellence, and product quality. Since 2018, Hurom has been honored with the Kitchen Innovation Award for nine consecutive years, earning recognition for its ongoing innovation in technology and consumer trust.


Hyurom will operate an exhibition booth at Ambiente from the 6th to the 10th. Ambiente is the world's largest consumer goods fair, with around 4,000 participating companies and approximately 96,000 visitors as of 2025. Hyurom

Hyurom will operate an exhibition booth at Ambiente from the 6th to the 10th. Ambiente is the world's largest consumer goods fair, with around 4,000 participating companies and approximately 96,000 visitors as of 2025. Hyurom

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Hurom will operate an exhibition booth at Ambiente from the 6th to the 10th. As of 2025, Ambiente is the world's largest consumer goods trade fair, featuring around 4,000 participating companies and approximately 96,000 visitors.


Hurom is running a product exhibition and demonstration booth for global customers, showcasing key products such as the new H80ST juicer and the CP50 commercial juicer targeting the global B2B market, as well as blenders, food waste disposers, and water purifiers. At the exhibition booth, visitors can experience Raw Core Juice, which preserves the combined nutrients of three or more types of vegetables and fruits.


Based on a localization strategy centered on its German subsidiary, Hurom's sales in Europe grew by more than 60% year-on-year last year. In Europe, interest in health and the environment is high, and the vegan population is increasing, leading to steadily rising demand for related products.


Hurom holds the world's first original juicing technology and has been recognized by European consumers, who value tradition and quality, achieving strong growth every year. With the launch of new products this year, Hurom plans to further penetrate the global kitchen appliance market by expanding its lineup of household and commercial juicers and various other products for European consumers.



Hurom CEO Kim Jaewon said, "It is very meaningful that Hurom's technology and excellence have been recognized by winning the Kitchen Innovation Award for nine consecutive years at Ambiente, a globally prestigious trade fair," adding, "As a global kitchen appliance brand, we will continue to create new growth engines while spreading a healthy juice culture so that we can contribute to the health of people around the world."


This content was produced with the assistance of AI translation services.

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