LG Electronics Unveils AI Home and Locally Tailored New Products in Global South Relay

First "LG InnoFest" of the Year Held in Abu Dhabi
Event Resumes After Seven Years, Accelerating Growth in the Global South

LG Electronics is accelerating growth and expanding business opportunities in Global South markets with high growth potential by consecutively hosting AI home and locally tailored new product launch events for key local business partners.

On February 4 (local time), LG Electronics held the first "LG InnoFest" of the year over two days in Abu Dhabi, United Arab Emirates (UAE), inviting key business partners from the Middle East and Africa. The company presented its "Zero Labor Home" vision, the ultimate goal of its home appliance business, and unveiled a wide range of locally customized new products equipped with artificial intelligence (AI).

LG Electronics is introducing the AI DD Motor, which analyzes laundry weight, fabric types, and levels of soiling and then applies optimal washing and drying patterns to reduce fabric damage.

"LG InnoFest" is LG Electronics' signature, locally focused event. It serves as a venue to strengthen collaboration with major business partners by announcing new products and sharing the direction of local business strategies, embodying the concept of both "innovation" and "festival."

Last year, LG Electronics held "LG InnoFest Air" in Korea, an event focused on air solutions, but this is the first time in seven years since 2019 that the company has comprehensively showcased major product lineups overseas, ranging from home appliances and air conditioners to TVs. By highlighting its diverse product portfolio, AI home solutions, and localization strategies, the company aims to accelerate growth and expand business opportunities in Global South regions. Starting with Abu Dhabi this year, LG Electronics plans to host the event in Latin America, Asia, and other regions as well.

Approximately 250 people attended the event, including key business-to-consumer (B2C) and business-to-business (B2B) partners, as well as foreign correspondents, from 43 countries across the Middle East and Africa.

At the "LG AI Home" zone, visitors experienced an integrated AI home solution in which appliances and Internet of Things (IoT) devices operate as a single, complete solution by utilizing the AI home hub "ThinQ On" and the "LG ThinQ" app across various spaces such as the living room, kitchen, bedroom, dressing room, and dining area.

The AI home solution keeps appliances and IoT devices connected 24 hours a day. When customers speak in everyday language, the AI understands context and space, then controls a wide range of connected products and even links to services. LG Electronics offered customized solutions by implementing various convenience features, including air-quality management tailored to local environments with high levels of sand and dust, home security systems for security-conscious customers, and energy-saving functions, which are attracting growing interest in the Middle East.

LG Electronics is introducing an integrated AI home solution that leverages the AI home hub "ThinQ On" and the "LG ThinQ" app to enable appliances and IoT devices to operate as a single, complete solution. LG Electronics

LG Electronics will also strengthen its B2B business based on "LG AI Home," targeting newly built homes in the Middle East and Africa. In particular, the company plans to focus on customer groups with high demand for integrated solutions, such as construction companies, hotels, interior design firms, and smart home providers.

In the new product exhibition zone, LG Electronics showcased a large number of advanced home appliances enhanced with AI and innovative features tailored to local lifestyles. Taking into account the prevalence of large families, the company is expanding its lineup of large-capacity laundry appliances, including washing machines, dryers, WashCombos, and WashTowers. It also highlighted its "AI DD Motor" technology, which analyzes the weight, degree of soiling, and fabric type of laundry to deliver optimized, customized washing and drying. In addition, refrigerators equipped with the "AI Cooling Care System," which learns and analyzes usage patterns and maintains uniform cooling, drew attention as they match local needs for storing large quantities of food ingredients.

LG Electronics also introduced heating, ventilation, and air conditioning (HVAC) products such as air conditioners, air purifiers, and humidifiers; AI home appliances such as dishwashers, ovens, and vacuum cleaners; premium TVs including LG OLED evo and LG Micro RGB evo; built-in appliances for customers who prefer a seamless interior; and kitchen appliances featuring the "Fit & Max" design, which minimizes the gap between the product and the wall.

Jung Pilwon, head of the Middle East and Africa region at LG Electronics, said, "We will continue to grow by strengthening collaboration with our partners through AI home solutions that add AI to the core competitiveness of our products, along with customized products that reflect the lifestyles of local customers."

This content was produced with the assistance of AI translation services.