Lotte Himart Launches 75-Year Heritage Coffee Maker and Toaster... "Strengthening Overseas Sourcing"

Introduction of Two Premium Kitchen Appliances from Japanese Brand Twinbird
Diversifying Customer Demand for Appliance Brands and Products

Lotte Himart announced on February 5 that it will strengthen overseas sourcing by introducing popular kitchen appliances from well-known global brands that have not been easily available in Korea.

First, it is launching two premium kitchen appliances from Japanese lifestyle appliance company Twinbird: a toaster and a coffee maker. With a 75-year history, Twinbird is a brand that has continued to innovate with high-end specifications, durability, and a "timeless design" that remains unaffected by rapidly changing trends.

Japanese Twinbird coffee maker and toaster launched by Lotte Hi-Mart. Provided by Lotte Hi-Mart.

The Takumi Boulanger Toaster produced by this company reproduces the baking techniques of master baker Asai Kazuhiro, who won the German iba Cup, regarded as one of the world's top three confectionery and bakery competitions.

The fully automatic coffee maker reproduces the dripping techniques of master roaster Taguchi Mamoru, known as the pioneer of specialty coffee in Japan. It reflects the characteristics of coffee, whose taste changes depending on extraction temperature, by implementing the extraction temperatures personally supervised and recommended by the master. Users can also select different temperatures depending on the type of coffee to be extracted.

The prices of these products are KRW 399,000 and KRW 499,000, respectively, and they will first be introduced at the Lotte Himart Jamsil branch. The company plans to expand sales to around 20 stores within this year.

Lotte Himart also plans to strengthen the unique advantages of home appliance retail chains by introducing popular overseas products that have not yet been released in Korea. Park Byongyong, Head of PB Overseas Sourcing at Lotte Himart, said, "We are now able to showcase popular overseas kitchen appliances that have not been easily accessible in Korea, reflecting the increasingly specialized and diverse preferences of our customers," adding, "This year, we will continue to introduce a variety of overseas products to provide customers with opportunities to experience new appliance trends."

This content was produced with the assistance of AI translation services.