Expansion of Single-Brand Gift Sets Featuring Beloved Holiday Favorite "Dongwon Tuna"

Expansion of Around 100 Types of Dongwon F&B 2026 Lunar New Year Gift Sets

Dongwon F&B announced on the 5th that it has released around 100 varieties of its "2026 Lunar New Year Gift Sets," combining health and value.

Dongwon F&B will increase the supply of gift sets composed exclusively of "Dongwon Tuna," the No. 1 tuna can brand, by about 20%. It will introduce a variety of tuna gift sets that combine products such as the high-protein "Light Standard," which contains 25g of protein per 135g can, about half of the recommended daily protein intake for adults (55g), and various seasoned tuna products (such as chili tuna and vegetable tuna) that deliver diverse flavors with added ingredients. In addition, "Olive Tuna," which contains premium yellowfin tuna in olive oil, is also included in the tuna gift sets to further enhance their health benefits.

Gift sets featuring "Richam," a "less salty canned ham," have also been prepared. Richam delivers a distinctive, less salty taste by using Dongwon F&B's proprietary sodium-reduction technology, the "Desalt Aging" process. In particular, "Richam Double Light" contains at least 35% less sodium and fat than the average of the top three products by market share in the canned ham segment, making it an easy, guilt-free choice.

For consumers looking for cost-effective gifts, the company has also prepared a wide range of value-focused assorted gift sets. It is offering assorted gift sets in the 30,000 won price range that combine steady-seller items such as Dongwon Tuna and Richam with highly versatile seasonings including tuna extract, cooking oil, and salt. A representative product is the "Dongwon Premium No. 62," which consists of Dongwon Tuna Light Standard, tuna extract, sesame oil, and canola oil.

"Dongwon Mall," the food-specialty online store operated by Dongwon F&B, is offering up to 20% off "Dongwon Gift Sets" until the 15th of this month. Along with various discount coupons, customers can receive up to 300,000 won in department store gift certificates depending on the purchase amount, and the mall is also running a "Today’s Special Price" promotion, under which new products are sold at special prices every Monday, Wednesday, and Friday at 10 a.m.

This content was produced with the assistance of AI translation services.