Lexus Korea to Host "Lexus Masters" for Third Consecutive Year
MOU with KPGA... 1 Billion Won Total Purse, Tournament Opens in October
Lexus Korea announced on the 4th that it had signed a memorandum of understanding with the Korean Professional Golfers' Association (KPGA) on the 3rd at the KPGA Building in Seongnam, Gyeonggi-do, to host the 2026 Lexus Masters tournament.
Lexus Korea signed a memorandum of understanding with the Korea Professional Golfers' Association (KPGA) on the 3rd at the Korea Professional Golfers' Association (KPGA) Building in Seongnam, Gyeonggi Province to host the "2026 Lexus Masters" tournament. Konyama Manabu, President of Lexus Korea (right), is posing for a commemorative photo with Kim Wonseop, Chairman of the KPGA. Lexus Korea
View original imageLexus Korea plans to host a KPGA regular tour event for the third consecutive year since the tournament was launched in 2024, thereby supporting the expansion of the domestic golf culture base and the continued growth of players.
The 2026 Lexus Masters, scheduled to be held from October 29 to November 1, will feature a total purse of 1 billion won and a winner's prize of 200 million won, and will be played as a 4-round, 72-hole stroke play event.
At last year's 2025 Lexus Masters, Lexus received a positive response by offering its own unique participatory viewing experiences, including the "Amazing Bridge," which for the first time on the KPGA Tour connected an island green with the gallery stands, and the 16th-hole "Masters Lounge," where music and cheering came together.
The winner's trophy, newly created each year by a Lexus Creative Masters artist, is recognized among players as a distinctive trophy and work of art symbolizing Lexus craftsmanship (Takumi).
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"We are pleased to be able to continue the Lexus Masters in 2026 on the back of the successful results of the last tournament," said Konyama Manabu, President of Lexus Korea. "We will do our utmost to provide the best possible environment for players to fully showcase their skills, while also making the tournament one that delivers unforgettable emotion to fans."
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