"Just Say It to Order"... CJ Freshway Introduces AI Ordering Agent

Automatic Matching of Products, Specifications, and Quantities with Everyday Language Input
Simplified Product Search Using Purchase Data and AI

On January 27, CJ Freshway announced that its food material ordering platform, FreshN, has launched a beta service for an "AI Ordering Agent" powered by large language model (LLM) technology. The core feature is enabling users to easily place orders with natural language input, thereby reducing the burden of repetitive work.

The AI Ordering Agent is a smart ordering support function that helps customers quickly and easily find the products they want without complicated search processes. When users enter everyday sentences such as "Add the same items I ordered yesterday" or "Order 20kg of rice and two 1L cartons of milk," the AI analyzes the intent, references purchase history and product information, and automatically matches specifications and quantities to add items to the cart. This reduces the need for cumbersome search and selection steps.

Provided by CJ Freshway.

This feature has been extended beyond FreshN to external integrated environments as well. It is implemented in the company's ordering services provided through essential sales management app "Oneul Eolma" and the delivery agency platform "Barogo," allowing customers to use the ordering convenience function within their familiar app environments without additional training.

CJ Freshway is continuously expanding the scope of AI-based features within FreshN. The company plans to further enhance its recommendation function, which proposes food materials tailored to each store by analyzing the customer's business type and purchasing patterns, and gradually upgrade its platform services by introducing a 24-hour automated response system to improve efficiency in handling customer inquiries (CS).

A CJ Freshway representative stated, "We focused on reducing repetitive steps in the ordering process to maximize convenience for food service operators," adding, "Going forward, as part of our digital transformation (DT) strategy, we will continue to strengthen customer convenience services based on the latest technologies to provide a differentiated user experience."

This content was produced with the assistance of AI translation services.