Gmarket Selects Jaurim as the First Advertising Model for 2026 G Rock Festival

Selected as the Ninth Model
Main Video to Be Released on the 27th

Gmarket announced on the 26th that it has selected the band Jaurim as the new advertising model for its monthly special promotion, "G Rock Festival."

The advertisement featuring Jaurim will be released in stages, with a teaser and a main version. The teaser video was unveiled on the 24th, and the main video will be released through YouTube on the 27th. A total of three videos featuring Jaurim’s greatest hits will be released simultaneously.

Advertisement video of Jaurim, selected as the first G Rock Festival advertising model in 2026. Provided by Gmarket

The G Rock Festival has consistently generated buzz by unveiling advertisements with cheerful and unconventional concepts for each edition. Jaurim is the ninth model for this advertising campaign. Previously, Kim Kyungho, Park Wankyu, Cherry Filter, Sul Woondo, Hwanhee, Min Kyunghoon, Kim Jongseo, and Ailee have participated as models.

The first G Rock Festival of 2026 will be held from January 1 to 3 next year, offering even greater discounts on fresh and processed foods to celebrate the New Year.

A Gmarket representative said, "Jaurim is an artist who has maintained their own unique style and philosophy, and we expect that their strong influence will powerfully convey the differentiated benefits and message of the G Rock Festival."

This content was produced with the assistance of AI translation services.