[Advertorial] Emart Expands Local Coexistence and Sharing Culture Through Hometown Love Donation Program

Emart is launching a meaningful campaign at the end of the year to foster mutual growth with local communities.

Throughout December, Emart is hosting a "Hometown Love Donation Event" on the Emart app. Customers who participate in the Hometown Love Donation Program will receive, in addition to the existing benefits of tax deductions and return gifts, a 10,000-won Emart gifticon as an extra reward.

The Hometown Love Donation Program allows individuals to donate to their hometown (excluding their current address and local government of residence), with the local government using these funds for resident welfare and regional development. This policy aims to supplement local finances struggling due to low birth rates, aging populations, and population outflows, and to invigorate the local economy through the return gift market. Donors can receive both tax deductions and return gifts, enjoying both social value and tangible benefits.

This event runs from December 1 to 31 and is open to customers who donate at least 100,000 won through the "WeGive" Hometown Love Donation Program page within the Emart app.

Participating customers will receive the existing benefits of year-end tax deductions and return gifts worth up to 30% of their donation (such as Korean beef, rice, strawberries, and Sung Sim Dang bakery products), plus a 10,000-won Emart mobile gifticon. The benefits are sent out every Friday, and if Friday falls on a public holiday, they will be distributed on the next business day.

The participation process is simple. Customers can access the Hometown Love Donation Event page from the main banner on the Emart app, click "Donate Now," select their preferred return gift, and complete their donation. As it is strawberry season, Sung Sim Dang gift certificates for the popular strawberry steamed cake, as well as regional specialty products such as apples, whole cabbage kimchi, and Korean pork, are available as return gifts.

Through this campaign, Emart aims to spread a culture of contributing to the local community together with customers and will also encourage employee participation by providing information via the company’s internal bulletin board.

An Emart representative stated, "We are promoting the Hometown Love Donation Program using the Emart app, which is accessed by 600,000 customers daily, to raise public awareness of the program," adding, "As a company that always stands with customers based on our nationwide stores, Emart will continue to fulfill its social responsibility by contributing to local coexistence and balanced national development."

Meanwhile, Emart is engaged in various social contribution activities for local communities. The "Hope Delivery Wagon" project, which donates daily necessities to vulnerable groups nationwide, has been Emart’s flagship community contribution activity since 2012, with approximately 390,000 households benefiting to date. Emart plans to continue a variety of social contribution activities next year, not only for local communities but also for children and vulnerable groups.

This content was produced with the assistance of AI translation services.