BMW Launches Ultra-High-Performance 748-Horsepower SAV XM Label in Korea

On December 1, BMW Korea announced the official launch of the ultra-high-performance flagship Sports Activity Vehicle (SAV), the 'BMW XM Label,' which delivers up to 748 horsepower, in the domestic market.

The BMW XM is an ultra-high-performance SAV released under BMW's high-performance M brand. Among the lineup, the BMW XM Label launched by BMW Korea is the top-tier model.

This model is equipped with the most powerful hybrid system among the BMW M brand's hybrid systems. It features interior and exterior designs befitting a flagship SAV, along with eco-friendly elements, establishing itself as an ultra-high-performance vehicle.

BMW Korea has launched the ultra-high-performance flagship SAV 'BMW XM Label' in the domestic market. Photo by BMW Korea

The BMW XM Label is equipped with the most powerful powertrain among BMW M brand vehicles. The new M Hybrid system delivers a combined maximum output of 748 horsepower and a combined maximum torque of 101.9 kg·m. This represents an increase of 95 horsepower in maximum output and 20.3 kg·m in maximum torque compared to the existing BMW XM model. The vehicle accelerates from a standstill to 100 km/h in just 3.8 seconds, which is 0.5 seconds faster than the standard BMW XM.

Thanks to its high-voltage battery with a capacity of 29.5 kWh, the BMW XM Label can drive up to 60 km on electric power alone (according to Ministry of Environment certification). The maximum speed in pure electric mode is 140 km/h. The battery can be fully charged in 3 hours using AC slow charging, and the combined fuel efficiency is 10.0 km/l.

The design combines BMW M’s signature high-performance aesthetics with the progressive sensibility of the luxury class. The elegantly flowing roofline creates a sophisticated silhouette reminiscent of a coupe. The interior design is sporty and futuristic, while the rear seats feature the 'M Exclusive Lounge' concept, offering generous space and luxurious design.

Additionally, the BMW XM Label comes standard with top-tier convenience features and advanced driver assistance systems. Premium amenities such as the Bowers & Wilkins Diamond Surround Sound System and the Heat Comfort Package, which includes heated front door and center console armrests, are included as standard.

Furthermore, the 'Driving Assistant Professional' package is standard, featuring active cruise control with stop-and-go functionality, lane change assist, frontal collision and forward vehicle/pedestrian/cyclist approach warning, lane keeping assist, and rear collision warning.

BMW XM Label owners can simultaneously enjoy the 'BMW Excellence Club,' exclusive to BMW Luxury Class models, and the 'Gen M Privilege' membership for M customers. These services provide a wide range of benefits, from vehicle management to luxury lifestyle experiences such as gourmet dining, art, and travel.

The domestic price of the BMW XM Label is set at 227.7 million won (including VAT, based on a 3.5% individual consumption tax). It is being launched at the most competitive price among the top five global markets (Korea, Germany, the United States, the United Kingdom, and China).

This content was produced with the assistance of AI translation services.