Hyungji I&C Opens Exclusive 'YEZAC' Pop-Up Store at Hyundai Department Store Pangyo Branch

Hyungji I&C (CEO Choi Hyewon) announced on the 24th that it has been operating an exclusive pop-up store for the men's shirt brand "YEZAC" at Hyundai Department Store Pangyo Branch for two weeks starting from the 21st.

This pop-up store is designed as a space where customers can experience the brand’s scalability and sense of style, featuring not only dress shirts but also a variety of innerwear items such as casual shirts, knits, and pants.

YEZAC is highlighting through its "Life Shirt" campaign with ambassador Kim Changok that shirts are more than just clothing-they serve as a medium to express a man's life and attitude. At the pop-up store, the brand also plans to present a sophisticated and relaxed lifestyle for middle-aged men through outfits that embody Kim Changok's philosophy.

A YEZAC representative stated, "This pop-up store is a venue where customers can experience the brand’s philosophy and sensibility firsthand, beyond just product sales," adding, "By expanding our product lineup, we aim to offer customers a richer variety of styles."

Hyungji I&C plans to strengthen the brand’s value in premium distribution channels through this pop-up store and accelerate efforts to maximize performance so that the recent upward trend in sales continues into the fourth quarter.

This content was produced with the assistance of AI translation services.