VT Achieves Cumulative Consolidated Sales of 322.2 Billion KRW in Q3... 433% High Growth in U.S. Market

VT Cosmetic, a comprehensive beauty company (hereafter referred to as VT), announced its third-quarter results on November 14 through a public disclosure. On a consolidated basis, the company reported cumulative sales of 322.2 billion KRW, with quarterly sales of 110.2 billion KRW and operating profit of 12.1 billion KRW.

For the cosmetics business alone, quarterly sales reached 94.9 billion KRW and cumulative sales totaled 280.1 billion KRW, representing solid growth of 8.3% and 26.4% year-on-year, respectively. However, operating profit saw a temporary decline due to increased labor and marketing costs resulting from the expansion of global stores. This is interpreted as the result of strategic marketing investments aimed at securing a foothold in global markets.

In fact, since the third quarter, VT has increased its strategic marketing investments to expand its global market share and facilitate onboarding. As a result, sales in the United States grew by 433% year-on-year, and other overseas markets also saw a 242% increase, significantly expanding the proportion of global sales. Based on this growth, VT plans to further expand its marketing investments to strengthen its global brand influence.

The recent exclusive pop-up store held in New York demonstrated the company's competitiveness in the North American market, while "Active Performance Care" was recognized for its product quality by being selected as a gift for APEC leaders and certified by a purchase from the White House spokesperson. This global credibility is spreading the brand's value as "cosmetics that truly work," providing strong growth momentum.

A VT representative stated, "Our third-quarter results are the outcome of strategic investments in the global market beginning to bear fruit. In particular, the explosive growth in the U.S. market is clear proof of our brand's competitiveness and product strength," adding, "We will continue to strengthen our marketing and R&D investments to achieve sustainable growth and expand our touchpoints with global consumers."

Meanwhile, in line with its aggressive marketing investment strategy, VT plans to announce a new ambassador project this month to further boost global brand awareness. Through this, the company aims to secure new consumer segments and maximize its brand influence.

This content was produced with the assistance of AI translation services.