NP Integrates Emotion Inference AI into Meditation App 'Mua (MUA)'

Joint Development of Emotion Inference Algorithm 'MIND-C AI' with KAIST

NP, an XR (Extended Reality) content company, announced on November 10 that it has officially launched an updated version of its XR meditation app 'Mua (MUA)' featuring emotion inference AI.

The highlight of this update is the integration of the emotion inference algorithm 'MIND-C AI,' jointly developed with the Department of Brain and Cognitive Sciences and the Meditation Science Research Center at KAIST. With this update, Mua can now precisely analyze users' emotional states in real time based on biometric data and automatically recommend personalized meditation content according to the results.

'Mua (MUA)' measures users' biometric data by linking with mobile and watch devices and analyzes emotional states. NP

Mua is an XR meditation app that enables immersive meditation experiences through XR devices. In previous versions, users had to manually select their emotions to receive personalized meditation experiences. However, with this update, Mua directly utilizes biometric data measured by the Galaxy Watch. Now, by using measured heart rate, heart rate variability, and oxygen saturation, the app can determine the user's emotional state and provide suitable meditation content through the XR headset. After completing a meditation session, users can also check changes in their emotional state before and after meditation.

'MIND-C AI' is based on psychologist James Russell's two-dimensional model of emotion, subdividing human emotions into 196 categories for analysis. This emotion model is combined with individual biometric data and used to recommend meditation content. The accumulated usage pattern data from Mua users has further refined the algorithm, making it even more sophisticated.

With this update, Mua is transitioning to a subscription-based paid service. Users can enjoy a free trial for a limited time after installing the app and preview a variety of meditation content through 'guide videos.' Mua currently supports Android-based devices, with an iOS version planned for future release. Expansion to various platforms such as Galaxy XR and Apple Vision Pro is also under consideration. NP plans to continuously enrich users' meditation experiences by adding new meditation content featuring diverse themes, including orchestra sound, color therapy, and fairy tales, starting early next year.

NP CEO Baek Seungup stated, "Mua is a platform that combines scientific technology for analyzing biometric data and emotions with an immersive meditation experience accessible to everyone." He added, "With its technological and content capabilities, and a philosophy focused on delivering great experiences, Mua can demonstrate clear differentiation and potential in the rapidly growing global wellness market."

This content was produced with the assistance of AI translation services.