Renault Korea Sells 7,210 Units Last Month, Down 42% Year-on-Year
"Performance Improvement Centered on Hybrids"
Renault Korea announced on the 3rd that it sold 7,201 units in the global market last month. This represents a 42.2% decrease compared to the same period last year.
Domestic sales fell by 40.4% to 3,810 units, while exports dropped by 44.1% to 3,391 units, respectively.
The decline in domestic sales was attributed to reduced production volume during the Chuseok holiday, as well as a base effect from the best-selling mid-size SUV, the Grand Koleos. The Grand Koleos sold 5,385 units immediately after its launch in October last year, but sales dropped by 45.5% to 2,934 units in October this year.
The significant decrease in overseas sales was largely due to the Arkana, a key export model, which entered its sixth year of exports and saw a 56.7% year-on-year decline to 2,245 units.
In addition, the steady-selling SUV 'QM6' sold 391 units, and the all-electric vehicle 'Scenic E-Tech 100% Electric' sold 22 units.
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Renault Korea plans to focus on improving performance by centering on hybrid models, which are highly popular in both domestic and overseas markets. Hybrid models accounted for about two-thirds (4,767 units) of Renault Korea's sales last month. Among Grand Koleos models, the hybrid E-Tech version made up 2,578 units, representing 87.9% of the Grand Koleos sales. Since its launch in September last year, cumulative sales of this model surpassed 50,000 units, reaching 51,550 units as of last month.
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