Hyundai Green Food Partners with Chungju City to Expand Sales Channels for Local Agricultural and Specialty Products

Signing of MOU for Expanding Sales Channels and Win-Win Cooperation for Excellent Agricultural and Specialty Products
Expanding Sales Channels Through Group Catering

Hyundai Green Food is partnering with Chungju City to expand sales channels for excellent local agricultural and specialty products.

Hyundai Green Food, a comprehensive food company affiliated with Hyundai Department Store Group, announced on the 3rd that it has signed a "Memorandum of Understanding (MOU) for Expanding Sales Channels and Win-Win Cooperation for Excellent Agricultural and Specialty Products" with Chungju City, North Chungcheong Province. The signing ceremony, held at Chungju City Hall on October 30, was attended by Park Hongjin, President of Hyundai Green Food, Cho Gilhyung, Mayor of Chungju City, and other key officials from both sides.

At the agreement ceremony for "Expanding Sales Channels and Win-Win Cooperation for Excellent Agricultural and Specialty Products of Chungju City," held at Chungju City Hall on the 30th of last month, Park Hongjin, President of Hyundai Green Food (right), is taking a commemorative photo with Cho Gilhyung, Mayor of Chungju City. Hyundai Green Food

Through this agreement, both parties plan to discover outstanding agricultural and specialty products from the region, such as Chungju's leading rice brand "Jungwon Jinmi," and promote their commercialization as branded products. In addition, they will utilize Hyundai Green Food's nationwide group catering sites and food distribution network to further expand sales channels. Various joint food-related projects aimed at revitalizing the local economy of Chungju City are also planned.

A Hyundai Green Food representative explained, "With this agreement, Chungju's farmers will be able to access a nationwide distribution and sales network for their agricultural and specialty products, while Hyundai Green Food can secure a stable supply of high-quality products. We expect this to be a mutually beneficial win-win partnership."

As part of the agreement, Hyundai Green Food plans to launch the "Mat-Daheum Project," which will feature Chungju's specialty products in menus at group catering sites across the country. The Mat-Daheum Project is an initiative designed by Hyundai Green Food to promote the excellence of domestic agricultural and marine products in cooperation with local governments, stimulate consumption, and provide healthy and sustainable meals. Previously, in July, the company purchased "sea breeze potatoes" from Seosan City, South Chungcheong Province, and in August, sweet potatoes from Muan County, South Jeolla Province, conducting the Mat-Daheum Project on two occasions.

Through the Mat-Daheum Project, Hyundai Green Food has purchased 240 tons of "low-carbon certified cabbage" and 270 tons of "low-carbon certified radish," both specialties of Chungju City. The company has developed special menu items using these ingredients, which will be served at over 600 group catering sites nationwide throughout November.

Separately from the Mat-Daheum Project, Hyundai Green Food also plans to actively discover and nurture young farmers in Chungju City. Since 2022, the company has been operating the "Youth Four Seasons Project," which provides support for expanding sales channels and consulting on the latest farming techniques for young farmers. By the end of this year, the company plans to discover and support at least three young farms in partnership with Chungju City.

A Hyundai Green Food representative stated, "We will continue to contribute to the development of the domestic agricultural and marine products ecosystem across all business areas, including group catering, food distribution, and care food, and pursue various win-win initiatives for shared growth with local communities."

This content was produced with the assistance of AI translation services.